REBORN And Thedylanagency Get Cosy In New Joint Venture

REBORN And Thedylanagency Get Cosy In New Joint Venture
SHARE
THIS



REBORN continues to broaden and strengthen its offering to market by announcing a JV with thedylanagency, founded by former BMF Managing Partner and ECD Dylan Taylor.

Discussions between the two parties were in play for the past six weeks – with the deal agreed March 12th.

Noel Magnus, managing director of REBORN said: “The REBORN offering is continuing to evolve. As we seek to strengthen our strategic and creative output as well as the breadth of our offering, partnering with thedylanagency is a perfect fit. I’ve respected Dylan and his work for many, many years – and now we get to work together. Brilliant.”

“Dylan and his team bring a huge reputation with them – there is perhaps no-one in Australia with better credentials when it comes to integrated communications: he’s won just about every award going, including being part of an ‘agency of the decade’ team,” added Magnus.

“The Australian media and communications marketplace is perhaps at its most dynamic right now. REBORN has clearly positioned itself for the future. And with a strengthened team and a clear vision, we see great opportunities in this union,” continued Taylor.

“The agency business continues to evolve – ever increasing speed to market and the mass adoption of niche marketing are big drivers. Clients require more segmented targeting than ever before and personalised marketing across every channel,” says Taylor.

Magnus said, “Access to experience, lack of layers and speed to solution. The market demands it – and we’ve restructured our business accordingly. The agency has won five significant pieces of new business in the past couple of weeks, added eleven new staff – and is well progressed with its plans to launch an overseas office mid this year.”

“This collaboration is very exciting on many levels – both brands have strong momentum and this move will only amplify that. With a fully integrated approach across Mainstream, Digital, Direct and Media we now offer one of the most innovative and flexible models in the Australian marketplace – we have extremely strong credentials across the entire communications spectrum,” said Taylor.

The JV’s Management Group includes: Sabir Samtani, David Easton, Noel Magnus, Dylan Taylor and Matt Hill.

A selection of clients across the two businesses include: Nestle, HSBC, Lion (Drinks & Dairy), Colgate Palmolive, Tic Tac, Dyson, Manicare, ADMA, Chamberlain, Midori, Young Guns, Guess, FINSIA and Peroni.

thedylanagency has already relocated to REBORN’s Chippendale offices.

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine