Real-Time Bidding Will Dominate the Digital Advertising Market

A variety of photos are projecting out of a black background. Use it for a photography internet gallery or digital movie concept.
SHARE
THIS



Real-time bidding (RTB), a vital and growing part of programmatic advertising, will account for over one-third of all American digital advertising sales. Is this also the future for Australia?

Take a look at the infographic report designed by the data visualisation agency Datalabs to see the numbers behind the revelation in digital advertising.

Datalabs-Programmatic-RTB-Infographic-Report

Latest News

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]