DDB New York has launched a new campaign for the Wildlife Conservation Film Festival which parodies the comedy group The Lonely Island and its 2011 viral smash “I Just Had Sex”, this time its endangered animals getting freaky.
The animated online campaign shows a post-coital panda quite pleased with himself, because he just had sex. It doesn’t matter if the female panda was checking her watch the whole time.
Here’s the original video featuring Jessica Alba, Blake Lively and Akon:
Viewers are encouraged to check out endangered.love, a website where proceeds from books, clothing, art and accessory sales go toward helping save endangered species.
The campaign also includes print ads appearing in Vice magazine and New York subway, with wildlife in various throws of passion.
The Kama Zootra includes Gorilla Sutra, Rhino Sutra and Sloth Sutra because the only thing going extinct is the missionary position: