Radio Once Again Has Had A Happy Month Of Ad Spend

Radio Once Again Has Had A Happy Month Of Ad Spend

The commercial radio advertising market has recorded growth across all metropolitan markets in May up 4.23 per cent, compared to the same month last year, to a total of $67.845 million, according to figures sourced by Deloitte and released by industry body Commercial Radio Australia (CRA).

B&T Magazine
Posted by B&T Magazine

The 2016 Metropolitan Commercial Radio Advertising Revenue figures show that all five metropolitan markets recorded growth in May.

Melbourne recorded a strong month up 6.19 per cent to a total of $21.060 million; Brisbane was also up by 4.79 per cent to $10.798 million; Perth recorded growth of 4.42 per cent to $9.048 million; Adelaide was up 2.76 per cent to $6.146 million and Sydney was up 2.38 per cent to $20.793 million.

CRA chief executive officer, Joan Warner said: “Radio’s cost effectiveness and efficiency at getting a message out quickly is seeing growth, as we head towards the end of the financial year.”

The growth in May took total revenue for the five markets for 11 months of the financial year to $700. 460 million, up 5.88 per cent on the same period in 2014/15.

For the 11 months ending in May, Adelaide stations showed growth of 10.54 per cent to $65.040 million, Melbourne was up 6.28 per cent to $214.723 million; Perth increased by 5.50 per cent to $96.617 million; Sydney stations were up 5.17 per cent to $214.562 million and Brisbane stations rose by 4.24 per cent to $109.520 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.