Queensland Government’s Department of Transport and Main Roads has just launched a new campaign, via its agency BCM, to remind Queensland road users about the importance of designated drivers and looking out for your mates.
Developed in a light-hearted, humorous tone designed to appeal particularly to males 25-39, the new campaign celebrates dry drivers everywhere and ‘salutes’ them.
The campaign includes TV and Cinema, Radio, Out of Home (Adshel Bus Shelters, Cinema Digilites, CSA Billboards and Taxi Backs) together with merchandise such as Dry Driver Salute Bottled Water, distributed across the State.
Client: Queensland Government, Department of Transport and Main Roads
Client contact: Pam Palmer and Kerrie Tregenza
Account Service: Kevin Moreland, Alan Kewley, Laura Bradshaw
Creative Director: Peter Goodall
Lead Creative/Head of Art: Mike Rolfe
Senior Writer: Kate Hunter
Agency Producer: Shane Ford
Production: Taxi Film Production
Director: Miles Murphy
Executive Producer: Andrew Wareham
Producer: Simone Mackie
Stills Photography: Craig Ratcliffe
Post Production: The Post Lounge
Sound: Ross Batten
Digital Creative Director: Steve Mair
Digital Producer: Anna Smith
Digital Technical Director and Developer: Julian Thomas
Digital Junior Experience Designer: Alex Stone
Social Media Specialists: Lachlan Stewart and Holly Ovenden