Outdoor media company, QMS, has announced Melbourne’s Flinders Street digital portrait is now LIVE.
Dominating one of the most sought after locations in Melbourne, ‘The Flinders’, with its attention grabbing size and long viewing towers above all other sites in its vicinity.
Delivering an audience of more than 4.9 million contacts per month, this digital billboard complements QMS’s existing CBD digital, ‘Melbourne Square’, at the corner of Flinders and Elizabeth Streets, with the two premium sites giving advertisers the ability to reach more than one third of all Melbournians aged 18-54.
This site further enhances QMS’ ability to provide advertisers with premium digital billboards, through the current national portfolio of 21 sites, with a number of key landmarks set to be launched over the coming months.
QMS CEO Barclay Nettlefold, said: “We are excited to be able to see this iconic location come to life, and light up Melbourne’s CBD. We are serious about providing advertisers with quality landmark digital solutions, and ‘The Flinders’ is the third landmark digital billboard we have switched on in the past month, with more to come.”
The addition of this site, and the recent launches of ‘The Hindley’ in Adelaide and ‘The Valley’ in Brisbane, marks a milestone in the company’s short history which has seen over 180 per cent growth in its static and digital billboard portfolio in the last 12 months.