QMS, Australia’s fastest growing outdoor media company, is set to ‘switch on’ their highly anticipated Flinders Street digital billboard in June.
Delivering an audience of more than 4.9 million contacts per month, this iconic digital billboard provides a premium opportunity for advertisers to dominate one of the most sought after locations in Melbourne.
Located in the heart of Melbourne’s CBD and directly across from busy Flinders Street Station and Federation Square, this 117sqm sign will become one of the largest portrait digital billboards in Australia. With its attention grabbing size, long viewing and dominant position, this iconic landmark is a ‘must have’ on any schedule and is ideal for all major events and brand communications.
Utilising the latest technology from Daktronics, the world’s industry leader in large format digital screens, this state-of the-art digital billboard will tower above all other sites within its vicinity.
The addition of this portrait site compliments QMS’s existing CBD digital, ‘Melbourne Square’, at the corner of Flinders and Elizabeth Streets, with the two premium sites giving advertisers the ability to reach more than one third of all Melbournians aged 18-54.
QMS CEO Barclay Nettlefold, said,”We are excited to be able to transform this iconic location into a new landmark digital billboard, further enhancing our growing national digital portfolio that will continue to develop across all metro markets in coming months.”
The addition of this site marks a milestone in the company’s short history which has seen over 180 per cent growth in its static and digital billboard portfolio in the last 12 months.