QMS Dominates The Sunshine State In 2016

QMS Dominates The Sunshine State In 2016

QMS Media continues to bolster its position as a leader in digital outdoor, launching three new landmark digital billboards across Brisbane and the Gold Coast in the space of two weeks; joining the company’s already expansive Queensland digital portfolio.

Alex Cowen
Posted by Alex Cowen

‘The ICB,’ the first of the three sites to be switched on, presides over one of Brisbane’s busiest connector thoroughfares, the Inner City Bypass.

Targeting heavy inbound traffic flowing onto a cross-section of major arterials including the Pacific Motorway, ‘The ICB’ reaches over 50 per cent of the surrounding inner city suburbs such as Bowen Hills and Hamilton, and offers advertisers a prime opportunity to capture this affluent audience.

The second of the new Brisbane digital developments is ‘Breaky Creek.’ Standing tall over the busy and often congested Breakfast Creek Road, this site targets inbound traffic from North Brisbane as it connects to Fortitude Valley and the Brisbane CBD.

As the first large format digital billboard situated on this major arterial, ‘Breaky Creek’ offers significant impact to more than 900,000 contacts each month and provides advertisers with a unique opportunity to target the Brisbane airport audience as they head inbound to the CBD.

QMS has been busy digitising the Gold Coast in 2016, and the newest addition to add to the existing digital billboard and street furniture portfolio is ‘The Burleigh’. Prominently situated at the major intersection of Bermuda Street and Reedy Creek Road in the picturesque beach-side destination of Burleigh Heads, this landmark digital provides unparalleled visibility for all four directions of traffic.

Delivering over one million contacts per month, ‘The Burleigh’ provides optimum reach and impact for those travelling along the Southport to Burleigh corridor or entering and exiting the M1 along Reedy Creek Road.

All three of these new digital billboards will employ the latest in digital screen technology allowing for world-class clarity and resolution as well as the ability to deliver more flexible and immediate creative campaigns within the Queensland market.

CEO Barclay Nettlefold said, “2016 has been a significant year for QMS.  We are proud to have been able to significantly enhance our total landmark digital billboard portfolio from 29 to 61 digital billboards in the space of 12 months.  

“We are very pleased to be in a position where we can offer our clients complete coverage of this key outdoor market. Coast to coast it is evident that QMS truly dominates Queensland.

“As the year draws to a close, there will be no slowing down for QMS. With more digital developments planned for late 2016 and early 2017 we will continue to go from strength to strength as we pave the way as leaders in digital outdoor.”