QMS Dominates The Sunshine State In 2016

QMS Dominates The Sunshine State In 2016
SHARE
THIS



QMS Media continues to bolster its position as a leader in digital outdoor, launching three new landmark digital billboards across Brisbane and the Gold Coast in the space of two weeks; joining the company’s already expansive Queensland digital portfolio.

‘The ICB,’ the first of the three sites to be switched on, presides over one of Brisbane’s busiest connector thoroughfares, the Inner City Bypass.

Targeting heavy inbound traffic flowing onto a cross-section of major arterials including the Pacific Motorway, ‘The ICB’ reaches over 50 per cent of the surrounding inner city suburbs such as Bowen Hills and Hamilton, and offers advertisers a prime opportunity to capture this affluent audience.

The second of the new Brisbane digital developments is ‘Breaky Creek.’ Standing tall over the busy and often congested Breakfast Creek Road, this site targets inbound traffic from North Brisbane as it connects to Fortitude Valley and the Brisbane CBD.

As the first large format digital billboard situated on this major arterial, ‘Breaky Creek’ offers significant impact to more than 900,000 contacts each month and provides advertisers with a unique opportunity to target the Brisbane airport audience as they head inbound to the CBD.

QMS has been busy digitising the Gold Coast in 2016, and the newest addition to add to the existing digital billboard and street furniture portfolio is ‘The Burleigh’. Prominently situated at the major intersection of Bermuda Street and Reedy Creek Road in the picturesque beach-side destination of Burleigh Heads, this landmark digital provides unparalleled visibility for all four directions of traffic.

Delivering over one million contacts per month, ‘The Burleigh’ provides optimum reach and impact for those travelling along the Southport to Burleigh corridor or entering and exiting the M1 along Reedy Creek Road.

All three of these new digital billboards will employ the latest in digital screen technology allowing for world-class clarity and resolution as well as the ability to deliver more flexible and immediate creative campaigns within the Queensland market.

CEO Barclay Nettlefold said, “2016 has been a significant year for QMS.  We are proud to have been able to significantly enhance our total landmark digital billboard portfolio from 29 to 61 digital billboards in the space of 12 months.  

“We are very pleased to be in a position where we can offer our clients complete coverage of this key outdoor market. Coast to coast it is evident that QMS truly dominates Queensland.

“As the year draws to a close, there will be no slowing down for QMS. With more digital developments planned for late 2016 and early 2017 we will continue to go from strength to strength as we pave the way as leaders in digital outdoor.”

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]