QMS Acquires ABsee And Switches On The Gold Coast

QMS Acquires ABsee And Switches On The Gold Coast
SHARE
THIS



QMS Media (QMS) has announced the completion of its acquisition of 51 per cent of Australian Billboard Company Pty Ltd (“ABsee”). ABsee operates the Gold Coast City Council’s outdoor advertising concession for street furniture throughout the Gold Coast region.

The acquisition secures 700+ street furniture panels located from Coolangatta to Paradise Point and inland to Robina. QMS currently operates this outdoor advertising concession under a sales representation agreement.

Aligning with QMS’ digital growth strategy this acquisition provides significant digital conversion opportunities with 30 of the street furniture panels already digitised, and the intention to convert up to 100 panels before the Commonwealth Games in 2018.

QMS CEO Barclay Nettlefold said, “We are extremely pleased with this acquisition.  The Gold Coast market has limited scope for roadside billboards, so this exclusive street furniture concession provides unique access and coverage for advertisers in this market.

“We are excited by the digital conversion opportunities available to us with this street furniture concession, as we continue to deliver on our digital development pipeline and grow our platform of premium quality outdoor assets in 2016.”

 

Please login with linkedin to comment

Latest News

TAC & Taboo Urge Victorians To make Roads Safer In ‘This Christmas’
  • Media

TAC & Taboo Urge Victorians To make Roads Safer In ‘This Christmas’

The TAC and Taboo have created a high impact, interactive campaign encouraging all Victorians to play their part in making our roads safer – ‘This Christmas’. The activation is filled with thousands of brightly coloured ribbons featuring messages written by real Victorians, to encourage us to all stay safe for the merriest Christmas both on […]

NITV Announces Four Indigenous Executive Appointments
  • Media

NITV Announces Four Indigenous Executive Appointments

National Indigenous television service NITV has announced four senior Indigenous appointments who will be responsible for growing its on-air and online platforms. Rhanna Collins, a proud Palawa woman, has worked at NITV for the past four years and has been appointed as executive editor, working across the TV station’s news and current affairs digital and […]

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Advertising
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]