QBE Targets Drivers Under 30 In New Campaign

QBE Targets Drivers Under 30 In New Campaign
Tim Addington
By Tim Addington



A new campaign for QBE’s Insurance Box – a telematic product that can help lower the cost of insurance for good drivers – has been launched by independent Sydney advertising agency Core.

The 2014 Canstar Innovation award-winning product is targeted at drivers under 30, who often feel as though they are being penalised because of their age or relative inexperience. Insurance Box can help show who are careful drivers, with safer drivers offered reduced premiums when it comes time to renew their policy.

Insurance Box, which easily connects to most cars, provides users with a DriveScore and feedback on how to become a safer driver. It can even detect if the car has been involved in a serious accident and help locate it if it’s stolen.

Building on its recent brand campaign for QBE, Core has once again used animation for the Insurance Box creative and to reiterate QBE’s 100 per cent commitment to helping its customers.

The 30 second TVC has launched across free-to-air TV in Perth, will appear on targeted digital platforms and rollout to other states in the coming months.

Christian Finucane, creative partner at Core said: “Insurance Box brings a step change in innovation to a largely commoditised category in Australia. It demonstrates QBE’s purpose to be 100 per cent committed to fairness for good young drivers.

“The spot follows the style of the 100 per cent Commitment launch and is clearly differentiated from other insurance brands out there.”

Tim Plant, executive general manager, QBE Australia added: “We are delighted to be offering Australia’s first telematics product rewarding young drivers for their safe driving. Our existing Insurance Box customers are saving up to 30 per cent on renewal.”

Core was awarded QBE’s advertising business in late 2014 following a pitch. Earlier this year it was handed creative duties for Sydney Airport parking also after a pitch and has recently moved into larger offices in Surry Hills to accommodate its growth.

 




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