Qantas Launches New Ad Series To Introduce You To The People Behind The Roo

Qantas Launches New Ad Series To Introduce You To The People Behind The Roo

Qantas is rolling out a fresh set of advertisements that move past the passengers and explore the lives of the people below deck, working for the airline.

From today, the national carrier is unveiling its second series of ads celebrating Qantas staff, following on from the ‘Feels Like Home’ campaign and building on the creative from last year that tapped into the people behind the brand.

The series starts with the story of Rachel Bacon, a Qantas engineer in Brisbane, and will go on to feature a range of other workers for the airline, which you can watch below.

George Fountoulakis, baggage handler

Jennifer Catalano, lounge host

Egon Mahr, A330 captain

BWM is behind the latest work, and will be sending the campaign wide via digital, print, social, below the line, out-of-home and in-terminal advertising. A stack of accompanying series of videos will also be screened in cinemas and on Qantas social channels.

Qantas Group executive brand, marketing and corporate affairs Olivia Wirth said it made perfect sense to focus on this aspect of the brand’s identity.

“We know that one of the reasons why so many people choose to fly Qantas is our people,” she said.

“With this series of advertisements we introduce some of our employees who work across different parts of the business, including those who work behind the scenes but are absolutely vital to your journey.”

Credits
Agency: BWM
Rob Belgiovane – Chief Creative Officer
Asheen Naidu – Executive Creative Director
Sarah Parris – Senior Art Director
Kevin MacNamara – Senior Copywriter
Bonnie Ledsam – Senior Account Manager
Claire Seffrin – Senior Onscreen Producer
Simon Holdaway – Senior Print Producer
Content Production:  Infinity Squared
Rob Stanton-Cook – Director
Annie Schutt – Executive Producer
Photography: Sam I Am Management
Joe Wigdahl – Photographer




Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]