Qantas Launches Another Instalment Of ‘Feels Like Home’ Campaign

Qantas Launches Another Instalment Of ‘Feels Like Home’ Campaign

This Sunday, Qantas will release its fifth instalment of its brand campaign ‘Feels Like Home’.

The campaign first launched in November last year and garnered much attention.

Sunday’s 60-second TVC tells the ‘Fly In Fly Out Miner’ story. The advertisement features Matt from Adelaide who works long shifts at an Iron Ore mine in the Pilbara, WA. The advertisement shows Matt flying to work at the mine, his time on shift and then flying back home to be welcomed by his young family at the airport.

Since the launch of the ‘Feels Like Home’ campaign on the 7th November, the two minute TVC featuring the montage of all five reunion stories has achieved 2.3 million views across digital channels; Qantas.com, Twitter, Facebook, YouTube and LinkedIn. All together, the TVC’s released so far have amassed seven million views, according to Qantas.

Qantas also launched the video phase of the ‘Feels Like Home’ campaign on Instagram on Sunday 1st March  – the first organisation to do so – with two 15 sec videos which feature Qantas customers reuniting with their families and friends at the arrivals hall of Sydney airport.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]