PwC’s Nicky Bryson Joins TBWA\Sydney As Head Of Strategy

PwC’s Nicky Bryson Joins TBWA\Sydney As Head Of Strategy
SHARE
THIS



Creative agency TBWA\Sydney has announced the appointment of Nicky Bryson as its head of strategy.

With a wealth of strategic industry experience, Bryson started as a qualitative and quantitative researcher at the House of Brand, before moving to creative agencies such as Leo Burnett and M&C Saatchi.

Most recently, Bryson has led brand strategy within PwC’s CMO Advisory.

Said Matt Springate, chief strategy officer atTBWA\Sydney, said: “I’m really excited that Nicky has joined us. I was looking for a strategic partner to help add new smarts to our offering.

“This new role is deserving of her talent and I’m looking forward to seeing Nicky flourish as a senior leader within the agency.

“Nicky’s generous and nurturing nature is the perfect fit to help mentor and lead our strategy department, and she will bring a wealth of knowledge and insight.

“Returning to the creative side from her consultancy role at PwC is a positive statement about where she sees the future of brands. I’m delighted to have her on board as my strategic partner.”

Commenting on her new role, Bryson said: “The minute I met Matt, I knew I had a chance to make strategic impact with one of the world’s best thinkers.

“That, combined with the chemistry and contagious energy I felt with the people and the agency, is what drew me to TBWA. I can’t wait.”

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]