Creative agency TBWA\Sydney has announced the appointment of Nicky Bryson as its head of strategy.
With a wealth of strategic industry experience, Bryson started as a qualitative and quantitative researcher at the House of Brand, before moving to creative agencies such as Leo Burnett and M&C Saatchi.
Most recently, Bryson has led brand strategy within PwC’s CMO Advisory.
Said Matt Springate, chief strategy officer atTBWA\Sydney, said: “I’m really excited that Nicky has joined us. I was looking for a strategic partner to help add new smarts to our offering.
“This new role is deserving of her talent and I’m looking forward to seeing Nicky flourish as a senior leader within the agency.
“Nicky’s generous and nurturing nature is the perfect fit to help mentor and lead our strategy department, and she will bring a wealth of knowledge and insight.
“Returning to the creative side from her consultancy role at PwC is a positive statement about where she sees the future of brands. I’m delighted to have her on board as my strategic partner.”
Commenting on her new role, Bryson said: “The minute I met Matt, I knew I had a chance to make strategic impact with one of the world’s best thinkers.
“That, combined with the chemistry and contagious energy I felt with the people and the agency, is what drew me to TBWA. I can’t wait.”