Nestlé Purina PetCare and Australian Welfare League Australia (AWLA) have launched a digital content campaign today via The Conscience Organisation to encourage pet adoption during the holiday season.
The campaign plays off the popular Christmas carol The 12 Days of Christmas and aims to find homes for rescue animals.
Nestlé Purina PetCare’s country business manager Lal Meyer said: “We have been proud partners of AWLA for over five years as we both share the vision of bringing people and pets together. We are passionate about this campaign as it raises awareness of pets in need of loving homes through adoption and we strongly believe that People and pets are better together.”
Spanning Facebook, YouTube, Instagram and the Purina website, the 12-day campaign features a hero piece of content and 12 tailored profile videos, driving people to the AWLA website or to their nearest shelter.
“Our objective with the 12 Pets of Christmas campaign is simple – to highlight the joy that these pets can bring to any home and the fact that there are so many beautiful animals needing a forever family,” said Nate Martin, creative lead at The Conscience Organisation.