Data-driven marketing agency Publicis CUBED and client Federation University Australia have launched a communications campaign designed to showcase a new era of tertiary education that prepares students with social as well as education skills for their future.
Launching now and designed to run well into 2017, the focus of the campaign is to showcase Federation University Australia’s strengths in leading change in the effectiveness of tertiary education, pointing to the power of providing community support and real world skills alongside educational standards to succeed in today’s world.
Federation University Australia, also known as FedUni, is one of Australia’s leading regional universities with campuses in Ballarat , Gippsland and the Wimmera.
The new campaign is called “Community” and will consistently appear in TV, print, digital, cinema, social media and outdoor in the coming 12 months. Its main targets are mature aged students, Year 11 and 12 students as well as their parents, and deferred students.
“This new work showcases FedUni’s focus on enabling student success, no matter what their background, highlighting more than just their academic offerings and diversity” said Mike Chuter, Publicis CUBED managing director.
“It demonstrates that FedUni’s unique approach to education produces graduates with the skills and experience to facilitate change in their lives as part of the Federation Generation.”
Client – Federation University Australia
Director – Marketing, Advancement & Community Engagement- Jamie McDonald
Manager, Marketing & Communications – Phillip Crone
Marketing & Communications: Giuseppe Marino, Cindy McKenzie, Nick Corbett
Agency – Publicis CUBED
Managing Director & Strategy – Mike Chuter
National Head of Television – Vicki Lee
Producer – Danielle Wheelhouse/ Kyla Bridge
Creative Director – Ryan Petie
Art Director – Anna Fullerton
Copy Writer – Chalsie Mew
Account Director – Simmone Marchant
Account Manager – Lucy Appleyard
Production House – Finch
Director – Luke Bouchier
Director of Photography – Jordan Maddocks
Producer – Jackie Adler
Stills Photographer – Hugh Peachey
Production Coordinator – Annelise Hickey
2nd AC/Data – David Guest
Gaffer – Richard Turton
Audio Production – Gusto Studios