Publicis CUBED And FedUni Point To New Era Of Tertiary Education

Publicis CUBED And FedUni Point To New Era Of Tertiary Education

Data-driven marketing agency Publicis CUBED and client Federation University Australia have launched a communications campaign designed to showcase a new era of tertiary education that prepares students with social as well as education skills for their future.

Richard McGowan
Posted by Richard McGowan

Launching now and designed to run well into 2017, the focus of the campaign is to showcase Federation University Australia’s strengths in leading change in the effectiveness of tertiary education, pointing to the power of providing community support and real world skills alongside educational standards to succeed in today’s world.

Federation University Australia, also known as FedUni, is one of Australia’s leading regional universities with campuses in Ballarat , Gippsland and the Wimmera.

The new campaign is called “Community” and will consistently appear in TV, print, digital, cinema, social media and outdoor in the coming 12 months. Its main targets are mature aged students, Year 11 and 12 students as well as their parents, and deferred students.

“This new work showcases FedUni’s focus on enabling student success, no matter what their background, highlighting more than just their academic offerings and diversity” said Mike Chuter, Publicis CUBED managing director.

“It demonstrates that FedUni’s unique approach to education produces graduates with the skills and experience to facilitate change in their lives as part of the Federation Generation.”

Credits 

Client – Federation University Australia 

Director – Marketing, Advancement & Community Engagement- Jamie McDonald

Manager, Marketing & Communications – Phillip Crone

Marketing & Communications: Giuseppe Marino, Cindy McKenzie, Nick Corbett

Agency – Publicis CUBED

Managing Director & Strategy – Mike Chuter

National Head of Television – Vicki Lee

Producer – Danielle Wheelhouse/ Kyla Bridge

Creative Director – Ryan Petie

Art Director – Anna Fullerton

Copy Writer – Chalsie Mew

Account Director – Simmone Marchant

Account Manager – Lucy Appleyard

Production House – Finch

Director – Luke Bouchier

Director of Photography – Jordan Maddocks

Producer – Jackie Adler

Stills Photographer – Hugh Peachey

Production Coordinator – Annelise Hickey

2nd AC/Data – David Guest

Gaffer – Richard Turton

Audio Production – Gusto Studios