Publicis Communications Launches New Digital Agency Marcel In Sydney

Publicis Communications Launches New Digital Agency Marcel In Sydney
SHARE
THIS



Publicis Communications’ flagship creative and digital agency Marcel opens its doors in Sydney this week, bringing an evolution to the Publicis Sydney operations and a highly experienced management team that adds Scott Huebscher as executive creative director.

Marcel Sydney’s clients include Tiger Beer, OPSM, Nestle, Tourism NT, Merial, Virgin Active, Kinder and AMEX. The new agency becomes the creative engine of Publicis Sydney operations and will work alongside other Publicis businesses including incubator and accelerator offering Drugstore and a soon-to-be launched design and technology business.

The new Marcel Sydney management team consists of David Nobay as founder, CEO Gavin Levinsohn, Scott Huebscher, digital leader Kim Hopwood, head of content Holly Alexander, director of client services Ryan Bernal and chief strategy officer Iona Macgregor, who was previously managing director and head of strategy at Marcel’s flagship office in Paris. In 2015 Marcel Paris was the most awarded French agency at the Cannes Lions and has just been placed third in the global ranking called Contagious Pioneers of 2016, by respected international publisher Contagious. The ranking recognises standards of excellence and innovation in marketing.

Marcel Sydney has 50 staff and is the fifth agency in an international network that also comprises offices in Paris, New York, Shanghai and São Paulo with each agency geared to share the same culture and work as one team across the globe through shared resources. Marcel attributes its name to Marcel Bleustein-Blanchet, the original founder of Publicis.

The launch of Marcel presents us with the opportunity to accelerate the evolution of our Sydney business and offers clients an entrepreneurial team with exceptional talent,” said Publicis Australia CEO Andrew Baxter. “With digital in the foundations of its capabilities the new Marcel is built with the next 10 years in mind.”

Marcel’s arrival in Australia was signalled in December with the arrival of David Nobay, who has a 28-year career that has seen him win over 40 Cannes Lions and put him in the executive creative director’s seat in London, New York, Hong Kong, Melbourne and Sydney. He led Saatchi & Saatchi to be crowned “Australian Agency of the Decade” before he helped launch Droga5 Sydney nine years ago.

Scott Huebscher joins Marcel as ECD from Leo Burnett. While at Burnett, he helped take the agency to the #1 creative ranking in Australia and also #1 creative network in Australia and Asia Pacific in 2014, winning multiple awards for the “Men Like Us Like Rum” campaign for Bundaberg Rum and the “Shine” campaign for Canon. During his time at Leo Burnett, the agency was named AdNews Agency of the Year, B&T Agency of the Year and Spikes Network of the Year. He previously served as creative director at DDB Sydney, Saatchi and Saatchi New Zealand as well as Saatchi and Saatchi in the US.

Other senior management leaders CEO Levinsohn, Macgregor, Alexander, Bernal and Hopwood continue their client and agency leadership roles.

Charles Georges-Picot, Marcel’s Global CEO said: “Marcel is not like any other agency; it’s a culture that we are slowly spreading around the world with key individuals working as one team globally. Our culture is born out of digital, more open and more collaborative. We are thrilled to spread the Marcel culture in Sydney after Paris, New York, Mexico, Shanghai and Sao Paulo.”

Please login with linkedin to comment

maria sharapova rove & sam

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.