Publicis Communications Launches New Digital Agency Marcel In Sydney

Publicis Communications Launches New Digital Agency Marcel In Sydney
SHARE
THIS



Publicis Communications’ flagship creative and digital agency Marcel opens its doors in Sydney this week, bringing an evolution to the Publicis Sydney operations and a highly experienced management team that adds Scott Huebscher as executive creative director.

Marcel Sydney’s clients include Tiger Beer, OPSM, Nestle, Tourism NT, Merial, Virgin Active, Kinder and AMEX. The new agency becomes the creative engine of Publicis Sydney operations and will work alongside other Publicis businesses including incubator and accelerator offering Drugstore and a soon-to-be launched design and technology business.

The new Marcel Sydney management team consists of David Nobay as founder, CEO Gavin Levinsohn, Scott Huebscher, digital leader Kim Hopwood, head of content Holly Alexander, director of client services Ryan Bernal and chief strategy officer Iona Macgregor, who was previously managing director and head of strategy at Marcel’s flagship office in Paris. In 2015 Marcel Paris was the most awarded French agency at the Cannes Lions and has just been placed third in the global ranking called Contagious Pioneers of 2016, by respected international publisher Contagious. The ranking recognises standards of excellence and innovation in marketing.

Marcel Sydney has 50 staff and is the fifth agency in an international network that also comprises offices in Paris, New York, Shanghai and São Paulo with each agency geared to share the same culture and work as one team across the globe through shared resources. Marcel attributes its name to Marcel Bleustein-Blanchet, the original founder of Publicis.

The launch of Marcel presents us with the opportunity to accelerate the evolution of our Sydney business and offers clients an entrepreneurial team with exceptional talent,” said Publicis Australia CEO Andrew Baxter. “With digital in the foundations of its capabilities the new Marcel is built with the next 10 years in mind.”

Marcel’s arrival in Australia was signalled in December with the arrival of David Nobay, who has a 28-year career that has seen him win over 40 Cannes Lions and put him in the executive creative director’s seat in London, New York, Hong Kong, Melbourne and Sydney. He led Saatchi & Saatchi to be crowned “Australian Agency of the Decade” before he helped launch Droga5 Sydney nine years ago.

Scott Huebscher joins Marcel as ECD from Leo Burnett. While at Burnett, he helped take the agency to the #1 creative ranking in Australia and also #1 creative network in Australia and Asia Pacific in 2014, winning multiple awards for the “Men Like Us Like Rum” campaign for Bundaberg Rum and the “Shine” campaign for Canon. During his time at Leo Burnett, the agency was named AdNews Agency of the Year, B&T Agency of the Year and Spikes Network of the Year. He previously served as creative director at DDB Sydney, Saatchi and Saatchi New Zealand as well as Saatchi and Saatchi in the US.

Other senior management leaders CEO Levinsohn, Macgregor, Alexander, Bernal and Hopwood continue their client and agency leadership roles.

Charles Georges-Picot, Marcel’s Global CEO said: “Marcel is not like any other agency; it’s a culture that we are slowly spreading around the world with key individuals working as one team globally. Our culture is born out of digital, more open and more collaborative. We are thrilled to spread the Marcel culture in Sydney after Paris, New York, Mexico, Shanghai and Sao Paulo.”

Please login with linkedin to comment

maria sharapova rove & sam

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]