Target Australia is in the good books this Chrissy after breaking away from tradition and using ‘real women’ in its catalogues.
The latest Christmas catalogue features ladies of all the shapes, sizes and ages in colourful summer bikinis, and the women of Australia were quick to notice and thank the retailer for showing “real women”.
Their Facebook page has been inundated with people applauding the retail store’s decision, something Target Spokesperson, Kristene Reynolds is more than happy to see according to News Limited.
“We’re thrilled with the amazing response that has been generated on social media for the new swimwear catalogue as we are continuously committed to promoting diversity and celebrating all women,” Reynolds told News Ltd.
“In August of this year we launched the Every Body campaign with the introduction of size 16 mannequins in store and women of all shapes and sizes across our TV, digital and print campaigns. Both initiatives are small but vital steps in continuing Target’s promise to make quality style and fashion not only more affordable but also more accessible and relevant for women.”
But it’s not just the ‘real’ ladies of Australia hitting the catalogue pages, with ‘real’ blokes also getting their time in the sun.
Check out what social media thinks of the move: