Protein World Says ‘Grow Some Balls’ Over Its Controversial Beach Body Ads

Protein World Says ‘Grow Some Balls’ Over Its Controversial Beach Body Ads

Over the in the UK the London underground has been getting a bit of attention lately, namely thanks to some ads from protein company Protein World.

Emma Mackenzie
Posted by Emma Mackenzie

An ad appeared on around the transit system featuring Aussie model Renee Sommerfield, asking whether commuters were ‘beach body ready?’

The ad scorned a heap of backlash on social media. Memes of it erupted, people started posing next to the ads and many of them were vandalised. A petition via Change.org has been issued to get the ‘body shaming’ ads removed.

 


Sommerfield responded relatively elegantly to the uproar, telling Huffpost UK Lifestyle: “I think nearly every ad campaign you have ever seen is open to interpretation. But saying the ad is body shaming by body shaming the image is very contradictory. Two wrongs don’t make a right.”

Protein World was somewhat less elegant in its retort. While many have taken to Twitter to let the company know exactly what they think of them, so too have Protein World.

The company has hit back at Twitter commentators, telling one of them to grow a pair of balls.

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Screen Shot 2015-04-27 at 1.50.13 PMLead image via The Mirror.