Priceline Pharmacy Launches New ‘Women In Sport’ Campaign

Priceline Pharmacy Launches New ‘Women In Sport’ Campaign
SHARE
THIS



Priceline Pharmacy is building on the success of their 100% Woman brand platform with their new ‘Women in Sport’ execution created by Ogilvy Melbourne, which launches during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage this week.

Featuring high profile female athletes from the AFL, Cricket and Netball, the message is clear: women and men’s athletes share the same passion and determination, and the new groundswell of support for women’s sport in Australia will ensure they share equal success.

With the coverage and support of females in sport being a hot topic in the media over the past few months, the campaign really captures the zeitgeist.

Mark O’Keefe, Priceline Pharmacy’s general manager of marketing said “for too long female athletes have not received the same level of exposure as their male counterparts. But the tide is turning and we’re entering a more equal era of sport. The teams that we support are world class. We’re behind them 100% and love the fact that we can inspire the next generation by telling the stories of the clubs and players we’re involved with. Our customers are excited by the rise to prominence of women’s sport and we wanted to recognise that”.

Says David Ponce de Leon, executive creative director of Ogilvy Melbourne, “three million Australian women choose to shop at Priceline Pharmacy every month. Their whole business is built around the fact that they know what women want and we all know women are not one dimensional.

“When Priceline Pharmacy say they’re 100% Woman that means they are for all women. Mothers, grandmothers and teenagers. Career women and students. Women that embrace the latest beauty trends and competitive, strong women that like to sweat and play sport. Of course, many women are several of these things all at once and Priceline Pharmacy recognises these layers and celebrates what it means to be a woman today.”

Priceline Pharmacy’s 100% Women platform launched in October 2016. The high energy executions set to the catchy Girls, girls, girls track, celebrate the many different roles women play and their diverse experiences, wants and needs. O’Keefe said “Women come to Priceline Pharmacy for the day to day essentials, for health products and advice, for professional beauty inspiration and for gifts. We are proud to be a destination that provides all of these things.”

As the Priceline Pharmacy 100% Woman campaign continues to roll out, we will see new executions for free health services, prescription services, beauty and in a first for Priceline Pharmacy, a version targeted at men.

Priceline Pharmacy is currently a sponsor of Netball SA and the Adelaide Thunderbirds netball team, the Western Bulldogs AFL Women’s team, Sydney Sixer’s Women’s team, the Kooyong Classic tennis tournament, Rio Olympian (Steeplechase) Genevieve LaCaze and Rio Olympian (Volleyball) Mariafe Artacho del Solar.

Credits

o   Business Director: Sarah Bailey

o   Account Director: Chad Whatcott

o   Senior Account Manager: Jessica Graham

o   Executive Creative Director: David Ponce de Leon

o   Art Director: Selby Staynor

o   Copywriter: Rebecca Matlioski

o   Senior Producer: Charlotte Griffiths

o   Production Company: Mr Smith Projects

o   Director & Editor: Curtis Hill

o   Producer: Elise Trenorden

o   DOP: Joel Betts

o   Offline: Mr Smith Projects

o   Online: Puffin Post

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]