Powerful New US Anti-Gun Ad Launched

Powerful New US Anti-Gun Ad Launched
SHARE
THIS



Americans love their guns, yet a new campaign from Grey New York and commissioned by states united to prevent gun violence shows perfectly why you’re far better off without one.

Part TVC, part social media experiment the campaign shows a fictitious gun store being open in the very liberal and arguably anti-gun Lower East Side of Manhattan.

The campaign secretly films potential customers contemplating their first firearm.

However, to add to the drama, each of the weapons on display comes with tags that show they were the exact same guns that were used in mass shootings, unintentional shootings, murders and suicides.

As enthusiastic would-be gun owners enter the store, when the weapon’s true history is revealed their enthusiasm to ‘packing some heat’ quickly dissipates.

The aim of the ad is to debunk the idea held by over 60 per cent of Americans that guns somehow make us safer; rather, research has found that owning a firearm markedly increases your chances of being shot yourself.

That said, it’s probably easier to persuade more open-minded New Yorkers about the dangers of guns than it is more conservative parts of the US.

Julia Wyman, executive director of States United To Prevent Gun Violence, was quoted in Adweek.com: “Our goal is to educate those looking to purchase a firearm and ensure they are aware of the potential risks [and to promote responsible gun ownership].

“Often gun purchasers wrongly believe guns will keep them safe when in fact a gun in the home greatly increases the risk of homicide and suicide. This sets the record straight so consumers can make an informed choice to buy a firearm or not.”

Please login with linkedin to comment

Australian Open

Latest News

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct
  • Opinion

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct

Last week B&T published an opinion piece by J Walter Thompson Sydney’s head of strategy, Carly Yanco, titled Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days. Unsurprisingly, the piece ruffled a few feathers with some industry veterans and here, B&T regular Robert Strohfeldt, pens his riposte to young Yanco’s claims… This is the third time […]

Opinion

by B&T Magazine

B&T Magazine
Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?