In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope has announced its participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis.
Project Everyone aims to share the United Nations sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
Posterscope is joining forces with its media partners across the globe to supply advertising space to display the adverts, which have been designed by Richard Curtis himself, and raise awareness of the initiative. It has engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries, in busy central locations with high footfall including Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York.
Locally, Posterscope Australia is working with a number of media partners who are offering pro-bono out of home space to bring the project to life, broadcasting the message across over 970 sites in six cities in Australia.
Richard Curtis, founder of Project Everyone, said: “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative.
“Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”
Joe Copley, managing director of Posterscope Australia said, “We’re really pleased to have played a part in this huge global campaign – with such meaningful objectives. Thanks again to the media partners who have provided space on their digital Out of Home networks: APN Outdoor, Adshel, QMS, JCDecaux, Val Morgan Outdoor and Executive Channel Network.”
Annie Rickard, Global CEO of Posterscope, said, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”