Philips Unveils Integrated ‘Innovation And You’ Brand Campaign

Philips Unveils Integrated ‘Innovation And You’ Brand Campaign
SHARE
THIS



Royal Philips of the Netherlands has launched an integrated marketing campaign in Australia to promote its current brand positioning and refreshed brand identity “innovation and you”, to better reflect Philips’ mission to improve people’s lives through meaningful innovation.

The campaign was created in partnership with Guardian Labs Australia, the commercial content division of Guardian Australia, and is being promoted to Guardian Australia’s two million monthly unique audience (Nielsen) with further amplification through its digital and social channels.

Over a four-month period episodes around ‘A healthier, brighter future’ aims to inspire Australian audiences showing how innovation is advancing healthcare and personal well being and is transforming the way people experience lighting in public spaces and at home.

Kevin Barrow, managing director of Philips Australia and New Zealand said: “Our commitment is to deliver innovation that matters to people, by transforming healthcare access and delivery through partnerships, improving people’s health and well being and making the world more sustainable through our lighting solutions. It is rooted in Philips’ belief that innovation is only meaningful if it can make a change to someone’s life.

“The campaign underlines our continued focus on innovating in areas which allow people to be healthier, live well and enjoy life. Our brand represents our unique perspective to empower all to create a healthier future together.”

Supported by more digital, social and PR activations, the ‘innovation and you’ campaign will consist of rich video content, articles and interactive visualisations that showcase the individual experiences of patients, providers, caregivers, consumers and businesses alike about what Philips’ solutions meant for them in the most meaningful moments of care and how it has enriched their world being better connected.

Richard Wergan, Philip’s EVP and global head of brand, communications and digital said: “The brand campaign highlights the solutions and services that Philips is bringing to market today, based on our rich history of market leading innovation that goes back over 100 years.   It communicates who we are and what we stand for now, a technology company that cares deeply about people and is committed to improving people lives.”

Susie Bayes, group account director for Guardian Labs said,:“The Guardian Australia is a natural home for Philips’s “innovation & you” positioning given our focus on constantly innovating to find better ways for readers to experience our stories digitally. We’ve designed the content to demonstrate Philips’ thought-leading credentials through brilliant storytelling, multimedia and interactive digital tools which provide readers with a deeper experience, whilst helping to accelerate their brand communications strategy.”

Rob Willoughby, digital director for CARAT Sydney added: “Philips has asked us to find a suitable content partner to develop stories around their mission to improve people’s lives through meaningful innovation. The Guardian Australia was clearly aligned both in terms of its audience, storytelling technology as well as being a trusted voice both in Australia and internationally. We planned to amplify the campaign using a broad spectrum of native and social media, promoting Philips’ owned content from its many innovation stories.”

Credits:

Philips – Brand Design
Ogilvy – Creative Agency

Carat Sydney – Media Agency

OneVoice Australia/FleishmanHillard – PR Agency
Havas Media – Programmatics Agency

 

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]