Pharrell Williams Features In Global OOH Campaign On Road Safety Via JCDecaux

Pharrell Williams Features In Global OOH Campaign On Road Safety Via JCDecaux
SHARE
THIS



JCDecaux Australia will be one of 70 countries to feature the first worldwide out-of-home (OOH) campaign on road safety.

Developed in Paris in partnership with the Fédération Internationale de l’Automobile (FIA) and JCDecaux, the campaign is supported by famous ambassadors to promote simple and universal messages to save lives on roads.

Featuring the hastag #3500LIVES, the OOH campaign aims to raise awareness and prompt all road users to adopt simple, easily applicable and efficient rules.

The campaign promotes 10 “Golden Rules”* embodied by 13 famous ambassadors including:

  • athletes Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk;
  • drivers Fernando Alonso, Felipe Massa, Marc Marquez and Nico Rosberg;
  • artists Pharrell Williams and Michelle Yeoh, and;
  • politicians including Anne Hidalgo.

All ambassadors have donated their time to defend this cause personally and voluntarily. Those messages will also be endorsed by international institutions like the International Olympic Committee (IOC).

The FIA and IOC have signed a formal agreement to promote the campaign messages across their shared platforms and ahead of sporting events.

Using the theme ‘Sign up, stay safe, save lives’, the campaign underlines the role that each and everyone can play to make roads safer for all users. Members of the public are also invited to sign a ten point manifesto, which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.

Translated in 30 languages, the campaign #3500LIVES will appear in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017.

It is estimated that on the launch, the campaign will be seen one billion times.

In Australia, the campaign appears across the JCDecaux OOH network in Sydney, Melbourne and Brisbane.

JCDecaux Australia CEO Steve O’Connor said: “Australia is no different when it comes to road safety and the devastating impact road accidents cause with 1,209 fatalities in 2015^.

“Our global campaign will seek to support and amplify any Australian road safety campaigns to spread the message and raise awareness of road rules.”

JCDecaux executive board chairman of the co-CEO Jean-Charles Decaux said: “Outdoor advertising is at the core of all sorts of mobility and we are thrilled and proud to contribute to spread these messages around the world through the impact of our locations.

“This commitment is also aligned with our company’s social responsibility policy, and all the JCDecaux employees who work on a daily basis to improve urban life quality are delighted to get involved in the promotion of this cause of public interest – road safety for citizens around the world.”

Latest News

SYDNEY, AUSTRALIA - MAY 26:  Socceroos fans show their support during the International Friendly match between the Australian Socceroos and South Africa at ANZ Stadium on May 26, 2014 in Sydney, Australia.  (Photo by Mark Metcalfe/Getty Images)
  • Marketing

Study: Aussie Gen Xs And Millennial Men The Biggest World Cup Fans

A new study has found that over 3.8 million Australians (19.1 per cent ) watch soccer of one sort or another on TV (FIFA World Cup, A-League, English Premier League etc.) and the favoured TV viewing experience is the FIFA World Cup watched by over three million Australians (14.9 per cent). The Roy Morgan study found that when the World […]

by B&T Magazine

B&T Magazine
Nine & News Corp’s Australian News Channel To Launch New Business Channel
  • Media

Nine & News Corp’s Australian News Channel To Launch New Business Channel

Nine and  and Australian News Channel (ANC), a wholly owned subsidiary of News Corp Australia, have combined to create a dedicated 24 -hour business, personal finance and luxury lifestyle channel to reach all Australians. The joint venture and new channel, Your Money, is set to redefine the way business and finance news and commentary is delivered […]

PwC Announces Program To Champion CMO Growth Agenda
  • Marketing

PwC Announces Program To Champion CMO Growth Agenda

PwC Australia today announced a new invitation-only development program for senior marketing leaders: the CMO Growth Agenda. The program will enable CMOs to link business transformation, customer experience and marketing as the enterprise growth driver in the boardroom. Melbourne Business School and The Marketing Academy will contribute learning modules as part of the syllabus. The […]

Reflection On Cannes – It’s About Co-Creation
  • Opinion

Reflection On Cannes – It’s About Co-Creation

In this guest post, GPJ Australia’s senior creative director James David (pictured below) was a first-timer at this year’s Cannes. Here’s his take on the annual adland love-in from a fresh set of eyes… Having spent last week in Cannes for the Cannes Lions and the Creative Leaders Programme, I was super excited about the opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Seven Finally Relents, As Nine Snares Rights For Tennis 2019 For $48.5 Million
  • Marketing

Seven Finally Relents, As Nine Snares Rights For Tennis 2019 For $48.5 Million

Nine has announced that it has reached agreement with Tennis Australia and the Seven Network to bring forward its rights deal to broadcast tennis by one year. The new deal means Nine will be the home of Australia’s highest rating summer sport for six years, commencing in January 2019. Under the terms of the landmark agreement, […]

Former Publicis CEO Andrew Baxter Joins KPMG
  • Marketing
  • Media

Former Publicis CEO Andrew Baxter Joins KPMG

KPMG Australia has appointed former Publicis Communications chairman and Publicis Australia CEO, Andrew Baxter, as senior adviser to the firm’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA) business. Baxter is as a strong strategic thinker who drives growth in his own and his clients’ businesses, and has been successfully leading major professional services firms for the […]

Media Veteran Vida Scott Appointed Ten’s Head Of Comms
  • Marketing

Media Veteran Vida Scott Appointed Ten’s Head Of Comms

Network Ten today announced the appointment of Vida Scott as head of communications, effective the 2nd July.  In her new role, Scott will be responsible for the company’s external corporate communications, internal communications, and trade marketing. She will report to Network Ten chief operating officer, Annabelle Herd. Herd said: “I am delighted to welcome Vida […]

Tourism Australia’s ‘Dundee’ Wins Titanium Lion
  • Advertising

Tourism Australia’s ‘Dundee’ Wins Titanium Lion

Tourism Australia’s star-studded Dundee: The Son of a Legend Returns Home campaign has secured a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity. The Titanium award rounded out a successful week in Cannes for Australian tourism with Dundee picking up a total of 10 Lions. Tourism Australia’s youth-focused Aussie News Today […]

by B&T Magazine

B&T Magazine
Nine’s Michael Slater Moves To Seven’s Cricket Commentary Box
  • Media

Nine’s Michael Slater Moves To Seven’s Cricket Commentary Box

Former Australian opener and Nine commentator, Michael Slater, has announced his move to Channel Seven after it snared the rights to the cricket in a JV deal with Foxtel in April. Slater will join former Aussie cricketers Ricky Ponting and Damien Fleming in Seven’s commentary box for the first game starting in December. Slater was Australia’s aggressive […]

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M
  • Media

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M

oOh!media has acquired Here, There & Everywhere-owned Adshel for $570 million. The move follows a bidding war between oOh!media and APN Outdoor for the outdoor street furniture business. In April, Here, There & Everywhere (HT&E) received a revised offer of $470 million from oOh!media for Adshel, however, HT&E claimed it wasn’t the “most attractive” one […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]