Sixty Thousand Sign Petition Against SBS’s Extra Ad Slots Surges

Sixty Thousand Sign Petition Against SBS’s Extra Ad Slots Surges
SHARE
THIS



SBS’s plea to the government to allow extra advertising space in its prime time to make up for the budget cuts last year has seen a petition against the request attract more than 60,000 signatures.

If the Senate allows the move to go ahead, which will see the broadcaster having up to 10 minutes of ads per hour instead of five, SBS is thought to raise around $28 million over four years,

However, per the ABC, independent senator Nick Xenophon said this was about protecting the public broadcaster, and not having it become a free-to-air network.

“This is actually about protecting a public broadcaster that has done very well over the years in terms of its content and its impact on the Australian society for the better,” the ABC reported him saying.

“If you go down this path there [is] nothing to stop future governments saying … ‘you’re going to get more money from commercial revenue, from advertising revenue; we’re going to cut your budget further’.

“Putting advertising on it, or increased levels of advertising, is, I think, quite destructive of its charter obligations.”

The request from SBS has been much documented over the past few months, however a blow to the broadcaster came last week when Labor MP Ed Husic said he wouldn’t support the plea due to how the broadcaster handled the Struggle Street saga.

Husic questioned the ethics of the broadcaster and the production company Keo Films, suggesting the protagonists in the fly-on-the-wall doco were ridiculed.

“They were treated as simple comedic fodder by SBS, there to be denigrated, demeaned, and all for one purpose and one purpose only — to boost ratings,” Husic said.

“If SBS wants more advertising to promote this type of rubbish TV that has gone on and demeaned the people of the area that I represent, then quite frankly, from my own perspective putting aside all the points that have been expressed by our side in this chamber, I certainly feel they should not have the opportunity to continue to denigrate people.”

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]