Leos’ Pete Bosilkovski Returns To WPP As Y&R’s New CEO

Leos’ Pete Bosilkovski Returns To WPP As Y&R’s New CEO

Departing Leo Burnett boss Pete Bosilkovski has resurfaced as Y&R’s new CEO.

The news follows on from yesterday’s shock announcement of Y&R’s current CEO, Phil McDonald, resigning from his position.

Bosilkovski had been coy about his next move, recently telling B&T that “it’s definitely in Australia and related to media”.

WPP AUNZ chief executive Mike Connaghan said in a statement: “To have someone of Peter’s calibre return to the group and lead Y&R here in Australia and NZ is fantastic.

“I’ve worked with Pete, so I know his passion and drive, and I’ve admired what he’s achieved as a competitor. He’s back where he belongs.

“Pete’s a strong leader, a clear thinker and someone who makes things happen. Pete’s experience in transforming an advertising business for the modern era has equipped him well to lead Y&R into the future.”

Commenting on his appointment, Bosilkovski said: “Y&R is an iconic creative brand, so when this opportunity came along, I jumped at it. I’m really looking forward to working with some of the great talents in the industry and leading the national and cross-Tasman agency.”

David Patton, global president at Y&R, said: “I want to thank Phil for his many contributions to Y&R. I have very much enjoyed working with him and wish him every success for the future.

“I’m very excited that Pete is joining our agency. I have no doubt his strong experience and high energy will take our business and our clients’ businesses to new heights of achievement. It’s a very exciting time to be joining Y&R.”

Given that a number of industry CEOs quit last month, B&T had been speculating where Bosilkovski would end up, with McCann, Atomic 212°, Marketforce, and Isentia still yet to announce replacements.




Please login with linkedin to comment

Leo Burnett Pete Bosilkovski Y&R Y&R ANZ

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]