Leos’ Pete Bosilkovski Returns To WPP As Y&R’s New CEO

Leos’ Pete Bosilkovski Returns To WPP As Y&R’s New CEO
SHARE
THIS



Departing Leo Burnett boss Pete Bosilkovski has resurfaced as Y&R’s new CEO.

The news follows on from yesterday’s shock announcement of Y&R’s current CEO, Phil McDonald, resigning from his position.

Bosilkovski had been coy about his next move, recently telling B&T that “it’s definitely in Australia and related to media”.

WPP AUNZ chief executive Mike Connaghan said in a statement: “To have someone of Peter’s calibre return to the group and lead Y&R here in Australia and NZ is fantastic.

“I’ve worked with Pete, so I know his passion and drive, and I’ve admired what he’s achieved as a competitor. He’s back where he belongs.

“Pete’s a strong leader, a clear thinker and someone who makes things happen. Pete’s experience in transforming an advertising business for the modern era has equipped him well to lead Y&R into the future.”

Commenting on his appointment, Bosilkovski said: “Y&R is an iconic creative brand, so when this opportunity came along, I jumped at it. I’m really looking forward to working with some of the great talents in the industry and leading the national and cross-Tasman agency.”

David Patton, global president at Y&R, said: “I want to thank Phil for his many contributions to Y&R. I have very much enjoyed working with him and wish him every success for the future.

“I’m very excited that Pete is joining our agency. I have no doubt his strong experience and high energy will take our business and our clients’ businesses to new heights of achievement. It’s a very exciting time to be joining Y&R.”

Given that a number of industry CEOs quit last month, B&T had been speculating where Bosilkovski would end up, with McCann, Atomic 212°, Marketforce, and Isentia still yet to announce replacements.

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine