The new PETA (People for Ethical Treatment of Animals) ad campaign has been deemed too risqué for the eyes of Super Bowl fans.
And it’s not all that surprising.
If you have a spare 38 seconds, you can see just how steamy things get, when meat eaters and vegans are compared in the bedroom, the latter long outlasting his carnivore friend. And the vegan’s lady friend doesn’t seem to be complaining either.
Their new ‘public service announcement’ video uses a split screen to show the two couples having sex, and in sad news for meat eaters, it seems you’re less than satisfying in the sack.
The ad is intended to warn of the dangers of eating foods high in cholesterol, such as meat, eggs and dairy products. As a spokesman put it, “cholesterol in meat, eggs, and dairy products slows the flow of blood to all the body’s organs — not just the heart”. Who knew?
But unfortunately for PETA, the ad has seemingly been deemed too raunchy for television, and it hasn’t been picked up for inclusion in the upcoming Super Bowl broadcast in the US.
“We did try to submit the ad last fall but we didn’t get a response from the executives at CBS,” a spokeswoman told The Huffington Post. PETA has since capitalised on the silence from CBS claiming the ad “left TV execs speechless”.
Despite the ad being rejected for broadcast on the telly, the organisation posted it on YouTube on Monday, and it’s racked up over 300,000 views.
PETA senior vice president Lisa Lange said in a statement, “Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again.
“PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pyjama pocket, just to snack on later, but they’re also really pleased to see you.”
But this isn’t the first time a PETA ad has been rejected by the Super Bowl, with the organisation well known for being more than a little cheeky in its adverts.
Last year B&T paid homage to the weirdest PETA ads, including “Boyfriend Went Vegan And Knocked The Bottom Out of Me (BWVAKTOOM)”. Essentially a vegan diet gives you god-like sex powers, the ad features a heavily bruised girlfriend wearing a neck brace:
In 2009 a spot that featured models groping vegetables was identified as too risky by NBC.
Using the old adage of ‘sex sells’ to grab attention for their cause is also used in their print campaigns, with a long list of animal-loving celebs ditching their clothes in the past to show their support.