Pepsi Pulls Latest Ad & Apologises To Kendall Jenner Following Public Backlash

Pepsi Pulls Latest Ad & Apologises To Kendall Jenner Following Public Backlash

Pepsi and Kendall Jenner have been left red-faced after the soft drink company was forced to pull its latest commercial featuring the model and TV personality within 24 hours of its release due to a massive public backlash across the globe.

B&T Magazine
Posted by B&T Magazine

In case you missed the ad, here it is in all its excruciating glory:

Pepsi said in a statement that it was trying to project a global message of unity, peace and understanding in the ad, which has been removed on YouTube.

“Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue,” the statement read.

“We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.”

The commercial has been widely described as “cringeworthy”, with some dubbing it the “worst ad ever”.

The public ridicule of the ad seems to mostly around the idea that a can of soft drink can cure the world’s ills, even worse a can of soft drink held by a member of the Kardashian family.

Police brutality and police treatment of Afro Americans is also a hot topic in the US at the moment, and Twitter users were quick to note that a can of Pepsi won’t solve the issue.

Others have pointed out the ad bares an uncomfortable similarity to the famous image of American woman Leshia Evans confronting police during race riots in Louisiana in July 2016.

One Twitter user looked back to when Pepsi used ads to promote its wold famous soft drink rather than an agenda.

It’s not the first time Pepsi has had to pull an ad due to public backlash, having removed a Mountain Dew commercial in 2013 after it was dubbed the “most racist commercial ever”.