Pepsi Pulls Latest Ad & Apologises To Kendall Jenner Following Public Backlash

Pepsi Pulls Latest Ad & Apologises To Kendall Jenner Following Public Backlash
SHARE
THIS



Pepsi and Kendall Jenner have been left red-faced after the soft drink company was forced to pull its latest commercial featuring the model and TV personality within 24 hours of its release due to a massive public backlash across the globe.

In case you missed the ad, here it is in all its excruciating glory:

Pepsi said in a statement that it was trying to project a global message of unity, peace and understanding in the ad, which has been removed on YouTube.

“Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue,” the statement read.

“We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.”

The commercial has been widely described as “cringeworthy”, with some dubbing it the “worst ad ever”.

The public ridicule of the ad seems to mostly around the idea that a can of soft drink can cure the world’s ills, even worse a can of soft drink held by a member of the Kardashian family.

Police brutality and police treatment of Afro Americans is also a hot topic in the US at the moment, and Twitter users were quick to note that a can of Pepsi won’t solve the issue.

Others have pointed out the ad bares an uncomfortable similarity to the famous image of American woman Leshia Evans confronting police during race riots in Louisiana in July 2016.

One Twitter user looked back to when Pepsi used ads to promote its wold famous soft drink rather than an agenda.

It’s not the first time Pepsi has had to pull an ad due to public backlash, having removed a Mountain Dew commercial in 2013 after it was dubbed the “most racist commercial ever”.

 

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]