Pepsi Max has launched a new campaign aimed at enticing and enabling people to get the most out of summer.
The ‘Max Your Summer’ campaign will run from November through to February 2018, and will consist of 30- and 15-second TV ads.
The summer TV ad features the track Echo Beach, originally by Martha and the Muffins, but re-recorded by Sydney-based funky punk quintet Borneo.
The multi-channel, integrated marketing campaign will be rolled out across the summer period and will encourage fun-loving Aussies to appreciate every second of summer.
The Pepsi Max & Time Out Summer Content Guide and social content will ensure that Aussies everywhere know where to go to have fun.
With dynamic advertising across Facebook and Spotify identifying what’s on nearby, there will be no excuse for Aussies to just go home after work.
Pepsi Max’s sponsorship of the Open Air Cinema will see the soft drink brand spinning live tracks as eager Aussies take their seats and wait for the movie to start on Friday nights.
To make sure that even the hardest of workers get to max their summer, Pepsi Max is owning the early exit from work with ‘Boss Your Summer’.
This social activation will give away tickets, Domino’s pizzas, Grill’d vouchers, Pepsi Max and much more, all aimed at getting Aussies out and about after work and squeezing every last drop out of the day.
Out-of-home advertising, including a 38-metre placement in Perth, will be seen in large format across bus shelters, Shopperlites and in-store to amplify the heavyweight TVC campaign on travel routes and around beaches.
Rachel Taylor, senior marketing manager of beverages at PepsiCo, said: “Pepsi Max wants to celebrate every last moment of the Aussie summer, and that means enabling hard-working, fun-seeking Aussies to be ingenious and make the most of their time out.
“This year, our campaign builds on the success of last summer by celebrating the ways to ‘Max Your Summer’.”