Engine Group is behind a new spot for Hart Sport that shows a parachutist plummeting to earth when his parachute fails.
The spot, which is being shown at events at Brisbane’s Suncorp Stadium and is also featured online, sees the parachutist land on a school’s crash mat and dust himself off.
The ad is designed to push Hart Sport’s new brand positioning – Play On – which was also developed by Engine last year.
Tim Weger, managing director at Engine, said: “It’s a delight working with clients who value singularly minded communications with a creative edge. We’re getting a lot of client interest in this space as savvy marketers are realizing that safe vanilla comms don’t align with the new mantra of doing more with less in an increasingly challenging market.”