Pantene Ends Instagram Search For New Ad Campaign Star

Pantene Ends Instagram Search For New Ad Campaign Star

Following in the footsteps of global ambassadors Selena Gomez, Ellie Goulding and Gisele Bundchen, 23-year-old Sydneysider Melissa Hurwitz Has taken top spot in Pantene’s nationwide Instagram search for the star of its new advertising campaign.

Alexandra Jones
Posted by Alexandra Jones

Pantene’s #TrainYourHairStrong campaign celebrates strong Australian women and follows the recent launch of the brand’s new SMART Pro-Vitamin Formula.

Hurwitz was selected from a flood of entries after posting her version of Pantene’s iconic hair knot and sharing what makes her strong.

Melissa Hurwitz (Pantene's #TrainYourHairStrong campaign)

Melissa Hurwitz’s hair knot

She captioned the image of her impressive hair knot with: “My family make me strong, through all they have taught me about kindness and resilience.”

On winning the #TrainYourHairStrong competition, the community manager and part-time graphic designer said: “It’s been a lifelong goal to be in a Pantene campaign, so it really means a lot”.

Melissa Hurwitz (Pantene's #TrainYourHairStrong campaign)

Melissa Hurwitz

The national campaign will roll out from July, starting in shopping centres across Sydney and Melbourne.