Pandora To Roll Out New Mobile Ad Formats

Pandora To Roll Out New Mobile Ad Formats
SHARE
THIS



Global music streaming platform Pandora has announced it will introduce muted video and responsive mobile display ad formats for advertisers later this month.

The new native mobile formats are the first instalment of Pandora’s Visual Ad Experience suite – designed to present rich display and video ads within the square space typically reserved for album artwork, and utilise responsive design to seamlessly adjust ads to the screen size of any phone.

According to Pandora, the new ad formats drive compelling results across the KPIs marketers care about most – time spent with ads, brand favourability and intent to purchase.

Test partners experienced increases of up to 50 per cent in time spent with the responsive mobile display format and the refreshed mobile 300x250s format compared to previous formats, as well as double-digit growth in brand favourability, awareness and message resonance, Pandora noted.

Furthermore, advertisers who tested the streaming service’s new muted video format saw a 32 per cent rise in the number of listeners who spend at least five seconds with the video ad.

Pandora also recently conducted a survey of its listeners, with three out of four saying they prefer the new ad formats, and 74 per cent saying they were more likely to engage with the new formats.

Chris Freel, Pandora’s commercial director for Australia and New Zealand, said the new ad formats demonstrates the streaming service’s continual commitment to deliver the best solutions for advertisers and listeners.

“We have reinvented our mobile display ads to enhance the listener and advertiser experience, and have seen great impact with our test partners,” he said.

Pandora’s new ad formats are scheduled to be rolled out on 19 January.

Please login with linkedin to comment

ADMA Creative School

Latest News

ARN Launches ‘SONIC’ Business Division, Partners With Global Audio Branding Consultancy
  • Marketing
  • Media

ARN Launches ‘SONIC’ Business Division, Partners With Global Audio Branding Consultancy

Australian Radio Network (ARN) has announced the launch of a new business division and exclusive new partnership with a global audio branding consultancy.  The launch of SONIC is part of ARN’s vision to create the future of audio entertainment. It evolves the radio network’s existing audio creative expertise to leverage the connection between brands, audio […]

McCann Melbourne Appoints Aaron Lipson As Associate Creative Director
  • Advertising

McCann Melbourne Appoints Aaron Lipson As Associate Creative Director

Creative agency McCann has appointed Aaron Lipson to the role of associate creative director for its Melbourne office. Lipson joins McCann from Cummins & Partners Melbourne, where has worked as a senior art director for more than six years. Lipson is also a regular tutor and lecturer at AWARD School and ADMA Creative School. His […]

Keeping Up with the Centennials: Buy Social, Pay Offline
  • Advertising
  • Media
  • Technology

Keeping Up with the Centennials: Buy Social, Pay Offline

Dentsu Aegis Network, in collaboration with Econsultancy, today launched Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers. Here Comes the Centennial is a white paper investigating the online buying behaviour of centennials – consumers of the future – in the region. Launched on the sidelines of FUTR Asia 2018 Summit, the study finds […]