Jewellery giant PANDORA has launched new multi-faceted global campaign that aims to inspire women to be true to themselves and what they believe in.
The campaign, which includes a TVC (below), coincides with PANDORA’s new collection, and highlights the significance of wearing jewellery in line with women’s beliefs to be true to themselves and celebrating who they are as individuals.
Minna Philipson, senior vice president and chief marketing officer at PANDORA, said the brand has been rooted in transparency for more than 30 years, offering authenticity and dedication in its actions for bettering ourselves and others.
“The ‘DO’ campaign and our new collections celebrate and bring this ethos to the forefront, ensuring that together, we are doing what is true to us,” she said.
Stephen Fairchild, senior vice president and chief creative officer at PANDORA, said the new season collection is bright, versatile and strong – “like women”.
“Each piece stands for something positive that women can admire and believe in, in terms of roots, actions and aesthetics,” he said.
“What they choose says something about them.”