Outdoor Spend Up 23.8% In February: OMA

Outdoor Spend Up 23.8% In February: OMA

The Out-of-Home (OOH) industry today reported net revenue of $48.3 million for the month of February, an increase of 23.8% from the same month last year which posted net revenue of $39.0 million.

B&T Magazine
Posted by B&T Magazine

The figures were released this morning by the Outdoor Media Association (OMA).

The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013.

According to this morning’s results roadside billboards got $16.6 million in revenues in the month of February. Other roadsides (bus stops etc) won $16.2 million. Transport and airports $9.5 million, while retail scored $6 million.