Outdoor Media Association Welcomes Four New Members

Outdoor Media Association Welcomes Four New Members

The Outdoor Media Association (OMA) has announced it has welcomed four new members in 2017 – Ayuda,
Big Screen Video, Hanlon Industries and Samsung – increasing the total membership of the peak industry body to 34.

OMA members fall into three categories: media display companies, non-media display companies and asset owners. Ayuda, Big Screen Video, Hanlon Industries and Samsung all fall into the non-media display category, which provides outdoor advertising services to clients.

Ayuda is a global software provider for out-of-home (OOH) media operators; Big Screen Video specialises in activating spaces with LED screens, including video screens, billboards, signage, scoreboards and unique applications; Hanlon Industries specialises in steel fabrication, mechanical manufacturing and maintenance, commercial building and equipment and labour hire; and Samsung is a global IT leader, managing more than 200 subsidiaries around the world.

OMA chief executive Charmaine Moldrich said the new members highlight the growth of the OOH (OOH) industry and the increasing scope of work by the association.

“OOH is dominating a unique space. There is no other media channel that offers the immediacy and flexibility of digital alongside the power and scale of the traditional poster,” she said.

“As we lean more towards technological solutions in OOH, we will become providers of even more utility, services and experiences for people traversing, and transacting in our reconsidered and renewed urban spaces. These new members reflect the path the OOH industry is on.”

Remi Roques, managing director of Ayuda Australia, said: “Ayuda lives to empower the digital out-of-home industry with an innovative software that drives the entire OOH workflow.

“We joined the OMA to bring our technical expertise to the Australian OOH community and grow, with the other members, the market share of outdoor advertising in the region.”

Big Screen Video director Brett Delaney said: “Big Screen Video is very proud to have become a member of the OMA. As a key supplier to the sector, we believe it is important to support the industry that supports our business.

“We are passionate about the outdoor media sector and have a genuine desire to do what we can to assist in driving the industry forward.”

Paul Hanlon, managing director of Hanlon Industries, said: “As leaders in the design, engineering and construction of outdoor signage, the team at Hanlon Industries is excited to be welcomed as members of OMA. We look forward to being part of an association that involves the best companies in the industry to promote and share innovation, research, trends, knowledge and advocacy.

“The future is bright, the opportunities are endless and we are excited to be sharing the journey with OMA and its members.”

Paul Sharpe, director of enterprise and small medium business at Samsung, said: “Samsung’s digital signage solutions are built around supporting the specific needs of Australian customers through a tailored approach that solves real-world business challenges.

“We are incredibly proud to now be members of the OMA. Australia offers an incredibly diverse and creative platform for businesses to explore new opportunities to interact with audiences through the latest in digital signage formats and technology.

“We look forward to playing a key role with OMA to support other members and customers.”

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]