Outdoor Media Association Announced Winner Of Its Creative Collection Grand Prix

Outdoor Media Association Announced Winner Of Its Creative Collection Grand Prix
SHARE
THIS



The Outdoor Media Association (OMA) today announced the winner of its annual Creative Collection Grand Prix.

Selected from over 150 campaigns, submitted over the past year as part of the OMA’s Creative Collection competition, the University of Melbourne’s ‘Made Possible by Melbourne’ campaign was named the 2016 Grand Prix winner, with an honourable mention going to Bonds ‘The Boys’.

“The ‘Made possible by Melbourne’ campaign was undoubtedly the best example of how Out of Home (OOH) is being used to its full potential by smart advertisers, engaging audiences across multiple OOH platforms, complemented by mobile, to create an interactive experience that immerse audiences,” said Charmaine Moldrich CEO, OMA.

“It captured attention, drove audiences to seek more information, and showcased not only the brilliant work the University of Melbourne is doing, but also put Melbourne city in the lime light. A deserving winner,” Moldrich concluded.

Jon Kelly, creative director, Iris Worldwide said, “Rule breaking and brave, there was one clear winner as OOH proves it can play in the content space too. When the world is going mad for thumb-stopping three second on-line auditions, the University of Melbourne and McCann prove that if your content is good people will step forward, engage and get involved.”

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative OOH campaigns. Launched in 2013, the competition is now in its fourth year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. OPEN3 , the third in the series of Out of Home creative books, will be launched later this year.

The Grand Prix winner was judged across the following criteria:

  • A simple idea that is flawlessly executed within a single glance
  • Visual impact and strong creative appeal
  • Encourages people to think and/or generates an emotional response
  • Clear and obvious branding
  • Complements/strengthens other mediums (online/digital, mobile, radio, etc.)
  • Contextually relevant
  • The idea lends itself to further engagement and interaction through the use of digital technology or innovation

Guest judges included Paul Bruce, executive creative director – Zoo Group; Alex Hayes, head of Mumbrella Bespoke – Mumbrella; Nicole Hetherington, associate creative director – WiTH Collective; and Jon Kelly, creative director – Iris Worldwide.

Commenting on the winning campaign, Hetherington said, “The winner was a clear stand out for us – it utilised OOH to its full potential and turned the spaces in to an immersive experience that took over Melbourne. It really is a piece of work ‘I wish I’d done’. Congratulations to all the finalists and winners.”

While Bruce added, “A great outdoor campaign, great client, great idea, great production and great media, together they made it happen. More please Australia!”

Quarter four campaign winners across the following categories were:

  • Best creative execution – Carlton United Breweries ‘Corona – From where you’d rather be’
  • Best creative execution honourable mention – LVMH Bvlgari ‘Bvlgari Roma’
  • Best traditional use of the OOH medium – Pandora ‘Pandora Rose Gold’
  • Best use of a special build – University of Melbourne ‘Made possible by Melbourne’
  • Best use of technology/innovation – The Lost Dogs Home ‘Wait with a mate’

Congratulations to all of the winners. Submissions for 2017 quarter 1 competition will open Wednesday 1 March.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine