Outdoor Market Smashes First Half Year Results

Outdoor Market Smashes First Half Year Results
SHARE
THIS



The numbers from two massive outdoor media companies, oOh!Media and APN Outdoor, show monstrous growth in the sector.

Both companies exhibited strong revenue growth and EBITDA (earnings before interest, taxes, depreciation, and amortisation) results.

APN Outdoor

The results released yesterday show the outdoor company increased its revenue by 25 per cent on last year, up to $136.3 million. Its EBITDA was up 110 per cent from the same time in 2014 to $26.6 million.

Richard Herring, APN Outdoor’s CEO said: “The H1 performance is very encouraging and is the result of our team’s successful execution of our growth strategy. We remain confident that our current initiatives, including large format digital screen development, will enable continued leadership in the Outdoor industry in Australia and New Zealand.

“The outdoor industry’s attractiveness to advertisers continues to strengthen with increasing audience potentials due to population growth and a rise in daily journeys. Against a backdrop of some other media’s audience declines, outdoor’s relevance to advertisers is increasingly being recognised. It has been further boosted by recent investments in technologies and products that broaden the scope of the medium’s use.”

oOh!Media

The first half-yearly results form oOh!Media show a growth of 51 per cent in EBITDA of $20.2 million, with its revenue up six per cent from the same time last year to $124.1 million.

It goes without saying oOh!Media CEO Brendan Cook was pretty chuffed with the figures, announcing the company is upgrading its EBITDA forecast figures for the full-year from $48.6 million to $53-55 million.

“We have delivered a strong first half performance and made great progress executing against our strategy, particularly in rolling out our digital initiatives,” said Cook. “This positions us well for long term growth while at the same time maintaining our audience reaching leadership position.”

Much of the success is pinned on the digital rollout from oOh!Media and its new digital strategy.

Cook added: “With our existing network of assets, we are driving innovation by making investments to digitise major sites such as Bourke Street in Melbourne that are at the highest end of revenue generation per site in the industry.”

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]