All The Winners From OMA’s Creative Collection!

All The Winners From OMA’s Creative Collection!
SHARE
THIS



The Outdoor Media Association (OMA) has today announced the winners of its first Creative Collection competition for 2016.

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

Campaigns are judged across the following categories:

  • Best creative execution
  • Best use of a special build
  • Best use of technology/innovation
  • Best traditional use of the OOH medium

Quarter 1 2016 attracted 48 submissions from OMA members including Adshel, APN Outdoor, Bishopp Outdoor Advertising, Executive Channel Network, goa, JCDecaux, oOh!media, Paradise Outdoor Advertising and QMS Media.

Guest judges included Paul Bruce, creative director – The Monkeys; Kirsty Dollisson, general manager – TorchMedia and Bill Athanassiou, commercial sales manager – QMS Media.

The standard of work and innovation continues to impress our creative agency judges. This quarter was no exception with The Monkeys’ Paul Bruce commenting, “I love seeing Outdoor work that uses new technology and makes people look up from their devices.”

 

Check out the winners below:

Best creative execution winner:

Campaign: ‘Coopers’ New Year’s Eve shout out’

Advertiser: Coopers

Creative agency: KWP! Advertising

Media agency: Ikon Communications

APNO_Coopers_main

 

Best creative execution honourable mention:

Campaign: ‘Zootopia’

Advertiser: Disney

Creative agency: SAS Creative

Media agency: Carat

Other agency: Posterscope

Best creative execution honourable mention:

Campaign: ‘ANZ Sell Ready’

Advertiser: ANZ Bank

Creative agency: Whybin\TBWA Melbourne

Media agency: PHD

Best traditional use of the OOH medium winner:

Campaign: ‘Streets Cooler Snack’

Advertiser: Unilever

Creative agency: DDB Worldwide

Media agency: PHD

JCD_Streets_main

Best traditional use of the OOH medium honourable mention:

Campaign: ‘Maltesers’ Easter’

Advertiser: Maltesers

Creative agency: Clemenger

Media agency: Starcom

Best use of a special build winner:

Campaign: ‘Coopers Mild Ale’

Advertiser: Coopers

Creative agency: KWP! Advertising

Media agency: Ikon Communications

oOh_coopers_main

Best use of technology/innovation winner:

Campaign: ‘Optus Bolt’

Advertiser: Optus

Creative agency: The Works

Media agency: Starcom

oOh_optusbolt_main

Best use of technology/innovation honourable mention:

Campaign: ‘Heston Blumenthal Virtual Reality Tour’
Advertiser: SBS
Creative agency: In-house (SBS)
Media agency: ZenithOptimedia

 

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]