The Out-of-Home (OOH) industry has reported its eighth straight month of YoY growth, with net revenue of $51.2 million for the month of August, an increase of 5.5 per cent from the same month last year, which posted a net revenue of $48.6 million.
Year-to-date revenue has increased by 15.8 per cent, tracking at $402.1 million, up from $347.2 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 24.1 per cent of total revenue, up from 15.8 per cent of total revenue for the same period last year.
The OOH industry finished 2014 on a record high of $602 million, a 10 per cent increase from 2013.
Category figures August 2015:
* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.