Origin Energy Shows Off New-Look Brand Via TBWA\Melbourne & Atomic 212°

Origin Energy Shows Off New-Look Brand Via TBWA\Melbourne & Atomic 212°
SHARE
THIS



Energy retailer Origin Energy has unveiled a new brand campaign to highlight its commitment to making energy smarter, easier, more sustainable, and more affordable for customers.

Developed by TBWA\Melbourne and Atomic 212°, the ‘Good Energy’ campaign features a refreshed logo, making the first significant change to the brand in its 18-year history. The campaign launched last weekend across TV, digital, outdoor and PR.

Origin chief marketing officer Donna Pidduck said: “Our customers are at the heart of everything that we do at Origin. The change to our brand serves as a reflection of our ongoing commitment to Australians.

“Good Energy is what we’re promising customers, and that means committing to giving Australians energy that is affordable, effortless and sustainable. We need to provide energy that’s good for today, and even better for tomorrow.”

CREDITS

Client: Origin Energy

Head of brand and marketing communications: Sally Gross

Marketing communications manager: Patrice Bougouin

Brand campaign managers: Melanie McCann and Christina Pouzoulis

Brand ID manager: Eve Murfet

Senior brand designers: Daniella Acciarito and Tahle Ferguson

Social media manager: Michael Eva

Creative agency: TBWA\Melbourne

Creatives: Paul Reardon and Bruce Baldwin

Strategists: Harley Augustine and Alex Horner

Business management: Belinda Williams, Alison Bates, Vyon Contos, Melanie Sakkeus, and Emily Watt

TVC production: Janine Wertheim

Content production: Stephanie Leddin

Content directors: Harrison Webster and Max Reed

Production company: Goodoil Films

Director: Uncle Friendly

Post-production company: The Butchery/The Refinery

Editor: Tim Parrington

Photographer: Joe Wigdahl

Media agency: Atomic 212°

Media planning: Claire Fenner, Georgina Leslie, Rory Heffernan, and Andrea Cehovin

Implementation: Kate Lemoine, Emily Wilson, Aline Eloy, Gisela Chelsea, Asheda Weekes, and Elise Pektuzun

PR: Alt/Shift

 

Latest News

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]