M&C Saatchi’s Optus Clever Buoy has won the inaugural Special Innovation ‘Can’t Be Contained’ Gold at IAB Mixx Awards in New York.
M&C Saatchi was only one of two Australian Gold Award winners at the Interactive Advertising Bureau’s global night of nights.
Essentially a People’s Choice award, Clever Buoy won the gold by the audience of top-tier creatives, marketers, publishers and technologists in attendance.
Each text-voted their favourite following a five-minute pitch by each of the three finalists in the category in a first for the 10-year-old awards.
Clever Buoy was voted ahead of the “Oreo Trending Vending” via Mondelēz International and DigitasLBi’s ‘Interactive Print’ for Motorola Moto X who were also contenders in its category.
Clever Buoy also won the inaugural Spikes Asia Innovation Grand Prix in addition to two Bronze Digital Spikes.
Additionally, it was selected as Best Ads Interactive Ad of the Week by Guest Judge Bram Holzapfel, DDB + Tribal Worldwide Amsterdam CD.