oOh!media Scores Big With Brisbane Airport Terminal Win

oOh!media Scores Big With Brisbane Airport Terminal Win
SHARE
THIS



oOh!media today announced it has secured long term rights to Brisbane Airport’s Domestic Terminal Virgin Australia area, giving the out of home company exclusive rights to what has been voted Australia’s best airport.

The agreement, which will see oOh! assume rights from the incumbent on 1 July, 2016, sees it now hold exclusive advertising rights across the entire Brisbane Domestic Terminal (including the Qantas, Central and now Virgin Australia areas), the International Terminal and on Brisbane Airport Corporation’s 2700 hectares of land.

Andrew Brodie, Brisbane Airport Corporation general manager for aviation and retail management, said the decision to appoint oOh! was based on the shared vision both companies have for continued innovation in delivering products that aligned with its commitment to a quality passenger experience.

“At Brisbane Airport, we are committed to providing travellers with the best airport service standards – as demonstrated by being named the Best Airport (Australia/Pacific) in the 2016 Skytrax World Airport Awards,” Brodie said.

“We had received a number of strong proposals from the Out Of Home industry, but oOh! hasdemonstrated to us over the years that its audience led approach and digital innovation is well aligned to our customer-centric commitment.”

oOh! group director of fly, Robbie Dery, said the contract cemented oOh!’s leadership position in the important airport environment and continued to enhance the national offering which covers 10 cities, 15 terminals and 17 business lounges.

“Out Of Home media in airports gives brands an unmissable presence among the high-spend travel audience in an environment where they are more likely to engage with the advertising around them,” Dery said.

“We have invested significantly to expand that engagement beyond just rolling out digital screens, by building our offering around enhancing the passenger experience to deliver deeper and more meaningful engagement.

“We look forward to expanding our world leading innovation – supported by our digital, content and data strategy – throughout Brisbane Airport in the coming months, to help advertisers connect with all of the more than 22.8 million passengers who  travel through the airport each year.

“The addition of Brisbane Airport’s  Domestic Virgin Australia Terminal to our Fly portfolio will provide advertisers even greater ease when wanting to reach the unique and growing flyer audience.”

Under the agreement, oOh! will roll out its existing digital asset – including Metro Executive, Boulevard, Touch Down, and its latest offering, Collect & Connect TV – into the Virgin Australia terminal as soon as possible.

Latest News

TAC & Taboo Urge Victorians To Make Roads Safer This Christmas With Ribbons
  • Advertising
  • Campaigns

TAC & Taboo Urge Victorians To Make Roads Safer This Christmas With Ribbons

Victoria’s Transport Accident Commission (TAC) and Taboo have created a high-impact, interactive campaign encouraging all Victorians to play their part in making roads safer around Christmas. The ‘This Christmas’ activation is filled with thousands of brightly coloured ribbons featuring messages written by real Victorians, to encourage us to all stay safe for the merriest Christmas […]

NITV Announces Four Indigenous Executive Appointments
  • Media

NITV Announces Four Indigenous Executive Appointments

National Indigenous television service NITV has announced four senior Indigenous appointments who will be responsible for growing its on-air and online platforms. Rhanna Collins, a proud Palawa woman, has worked at NITV for the past four years and has been appointed as executive editor, working across the TV station’s news and current affairs digital and […]

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Advertising
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]