Australia’s largest Out Of Home (OOH) company, oOh!media, today announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network.
The premium 26 billboard faces are located on some of Sydney’s major traffic corridors including the City West Link and Victoria Road junction, Rozelle, Princes Highway, Gymea and Parramatta Road, Leichhardt.
oOh!’s group director – road, Noel Cook, said the win supported oOh!’s strategy of securing high quality assets and maintaining a balanced market leading portfolio across each of the environments in which it operates in.
“This is a strategic win, and cements our premium roadside billboard leadership position in Sydney,” Cook said.
Cook said the 26 – signs located in areas where outdoor advertising is scarce – would also complement oOh!’s Signature Collection.
“Our Signature Collectionis made up of a growing network of premium high-end digitised billboards installed at famous locations in all of the country’s major capital cities.” added Cook.
To date the Signature Collection includes premium digital billboards in Adelaide’s CBD at the corner of Rundle Mall and King William Street, Perth’s Mitchell Freeway, Brisbane’s iconic Story Bridge and three digital billboards on Sydney’s Southern Cross Drive at Mascot and Eastlakes.