oOh!media Boosts Digital And Marketing With New Appointments

oOh!media Boosts Digital And Marketing With New Appointments

oOh!media has appointed two new members to its senior leadership team.

oOh!media's Brendan Cropper - mkp_20130822_0097

oOh! CEO, Brendon Cook, today said the appointment of Brendon Cropper (above) as digital strategy director and Michaela Chan (below) as CMO would further bolster an already strong senior team that has been instrumental in driving the company’s strong performance.

oOh!media's Michaela Chan_3 - 16 Sept 2015

Cropper will lead oOh!’s vision in advancing its digital and programmatic systems, including new digital product, innovation and development, as well as advise on potential acquisitions that will complement the company’s commitment to build up its portfolio of integrated online and offline products.

Cropper has a wealth of experience in both media and digital, having previously worked for Carat, DDB, and Starcom. Before joining oOh!, Mr Cropper started up his own digital marketing training business, Digital Training Pty Ltd and worked with a media agency to set up their programmatic trading desk.

Chan has more than 20 years’ experience in building brand equity and customer engagement for leading brands, both on the client and agency side in Australia, South East Asia and the US.

Prior to joining oOh!, Chan was GM of marketing for Telstra, responsible for defining the strategic direction and tactical execution of advocacy marketing programs across consumer, SMB and enterprise segments through a customer first approach. Previously Chan was global brand manager for Chevron.

Cook said the new appointments are important as oOh! looks to strengthen its digital offerings and build its brand and product profile.

“oOh! is excited to have Brendon and Michaela join the team at a particularly busy time,” Cook said.

“As experts in their fields, they will help oOh! take a significant step towards enabling its longer term business strategies and truly delivering a world leading approach to audience based connection.”

Cropper joined oOh! earlier this month and  Chan will start her role on 28 September 2015.




Please login with linkedin to comment

outdoor Susan Redden Makatoa

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]