oOh!Media Wins Online Advertising Rights At Melbourne Airport

oOh!Media Wins Online Advertising Rights At Melbourne Airport
SHARE
THIS



oOh!media has announced that it has won the rights to new mobile and online opportunities as part of a new long term contract win with Melbourne Airport including the new domestic terminal – T4.

In a first for oOh!, the company has won exclusive rights to sell advertising for the airport’s consumer facing digital assets, including the Melbourne Airport website, Mobile app and its Wi-Fi offering across the precinct.

Also under the contract, oOh! not only extends its exclusive advertising rights for Melbourne’s T1, T2 and T3, but has won the rights to deliver state of the art digital external and internal signage for the new T4, giving it full coverage of the Melbourne Airport precinct that is expected to deliver 15 million passengers each year.

One of the new signage innovations being delivered for the new T4 complex is a state of the art hanging cylindrical digital banner with directional audio, via a sound shower.

oOh!’s group director – fly, Robbie Dery, said the digital opportunity was consistent with the company’s wider digital strategy of building up its portfolio of integrated online and offline products.

“The airport has been experiencing record utilisation of their digital assets, with more than 600,000 online visitors each month and more than 150,000 downloads of its app,” Dery said. “This coupled with our inventory gives advertisers a valuable way to reach the highly sought after fly audience.”

“By bundling the online digital assets with digital signage, we are able to deliver on the shared vision of providing the ultimate customer experience across all channels that can reach flyers, all while generating further revenue growth.

“This new contract further strengthens oOh!’s market leadership in the airport Out Of Home environment in Australia. We look forward to continuing to innovate to keep one of Australia’s busiest passenger airports as one of the most digitally advanced in the world.”

The agreement will also see oOh! upgrade digital and static inventory for the international terminal in the coming month, with ongoing development opportunities across the airport precinct over the contract term.

Melbourne Airport’s executive customer, Andrew Gardiner, said Melbourne Airport’s decision to extend its relationship with oOh! reflected its vision of delivering more convenience and choice to customers.

“oOh! is a clear leader in Out Of Home in the airport environment and has shown a commitment to delivering leading digital innovation to enhance our customers’ experience,” Gardiner said.

“We look forward to working closely with oOh! to further innovate the gateway to Melbourne and Victoria all whilst oOh! continues to deliver Melbourne Airport with world leading solutions.”

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine