OOH Takes National Missing Persons Week Across Australia

OOH Takes National Missing Persons Week Across Australia
SHARE
THIS



The Outdoor Media Association (OMA) has joined with with the Australian Federal Police (AFP) to extend the 2015 National Missing Persons Week (NMPW) campaign to outdoor advertising across Australia.

Running from 2–8 August, NMPW is an annual campaign designed to raise awareness about the issues and impacts associated with missing persons cases, and to profile long-term missing persons.

“The Outdoor industry is now in its seventh year of supporting this vital campaign in New South Wales and expanding our promotion of this national campaign across Australia, in partnership with the AFP, is a natural progression. Our audiences keep growing and our digital reach is increasing—using this unique position to broadcast critical information that could bring solace to people in need is very important to us,” Charmaine Moldrich, CEO of the OMA said.

The partnership will see OMA members across Australia donating advertising space and production costs to provide national coverage of the campaign on both static and digital inventory, including billboards, taxi backs, bus shelters and the like.

The OMA was inspired by its sister organisation in the USA, the Outdoor Advertising Association of America (OAAA), which runs the National Digital Billboard Initiative through its AMBER Alerts, and effectively reaches the public with information about fugitives, missing persons, and public safety issues. The use of digital inventory in the 2015 NMPW campaign is particularly exciting, given the capacity to instantly update messaging.

“Since 2008, more than 1,000 AMBER Alerts have been transmitted to digital billboards in the US via the National Centre for Missing & Exploited Children,” said Nancy Fletcher, President and CEO of the OAAA.

“In the US, the AMBER Alert system started in 1996 as a broadcast system, in response to the abduction of nine-year-old Amber Hagerman in Texas. Since then, this alert system has expanded to other media—including Out-of-Home—to connect with a mobile society on the go. Likewise, law enforcement in the US— including the FBI—relies on Out-of-Home formats to enlist the public’s help in finding fugitives, stolen property, and victims of crime. The FBI considers digital billboards ‘a force multiplier’.”

While Australia is some way off establishing a digital network of signage, the US is a great example of what can be achieved here.

AFP National Manager Crime Operations Shane Connelly said the newly formed partnership in support of NMPW, along with other crime-related prevention campaigns, would greatly benefit the Australian community through the increased avenues of awareness provided

“The partnership provides a level of exposure we wouldn’t be able to pursue without the support of OMA, not only in support of our campaign, but most importantly, in support of the State and Territory police who work tirelessly to solve missing person’s cases every day,” Assistant Commissioner Connelly said.

“We are very appreciative of OMA’s, and its member organisations’, support. There is no doubt we’ll reach more people through this outdoor advertising, which will mean more chances of someone recognising and providing information about a missing person to police.”

A staggering 35,000+ people are reported missing each year in Australia. While 95 per cent of people are found within a short period of time, there remains approximately 1,600 long-term missing persons. This is an issue that has the potentialto affect anyone, irrespective of age, gender, sexuality, culture, profession or educational background.

“We hope the campaign will assist in finding these people, and, importantly, raise awareness for all missing person cases,” said Moldrich.

For more information on the campaign visit: www.missingpersons.gov.au

 

Please login with linkedin to comment

Ad-free Cuts

Latest News

Media Execs Weigh In On TV Upfront Season: Starcom Australia CEO Toby Barbour
  • Media

Media Execs Weigh In On TV Upfront Season: Starcom Australia CEO Toby Barbour

The upfront season may have wrapped up, however, media execs in adland are still wrapping their heads around the plethora of new content and programming. With each network promising jam-packed slates for 2019, B&T wanted to find out what media agency executives made of the upfronts, those who the networks are essentially pitching to. So, […]

Chris Bath To Join Network 10 As National Weekend News Anchor
  • Media

Chris Bath To Join Network 10 As National Weekend News Anchor

Network 10 has announced the appointment of Chris Bath as its national weekend news presenter for 10 News First. Bath is one of Australia’s most respected news and current affairs presenters and seasoned journalists. Her career includes 20 years at the Seven Network, where she presented Seven News and hosted Sunday Night from its launch, […]

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad
  • Advertising
  • Campaigns

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad

During the weekend of the Bathurst 1000 in October, Volkswagen Commercial Vehicles premiered its ‘Too Powerful For TV’ campaign for the new Amarok V6 Ultimate 580. However, Ad Standards found the commercial to be “unsafe” for showing reckless driving that would breach road rules, and it was subsequently discontinued. Volkswagen and DDB Sydney have since […]

The Dangers Of An Outside-In Approach To Improving A Business
  • Opinion

The Dangers Of An Outside-In Approach To Improving A Business

Peter Shields (pictured below) is expert at assisting individual and collective leadership and author of Leadership Alchemy – a book about transforming business value from the inside out. In this guest post for B&T, Shields takes a look at the “outside-in” approach to assessing any business and the dangers it brings… According to a 2016 report by Consultancy […]

Opinion

by B&T Magazine

B&T Magazine
DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying
  • Campaigns

DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organization titled ‘The Internet Remembers’. Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA
  • Advertising

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA

Financial services group Suncorp has announced the appointment of Leo Burnett Sydney as the new creative agency for over-50s insurance brand APIA. Leo Burnett replaces DDB Melbourne on the account, with the latter left off Suncorp’s creative agency roster following a review earlier this year. Suncorp recently implemented a masterbrand strategy which brings together the […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. So, we’ve recently […]

Partner Content

by Carat

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine