OOH Sector Achieves Double-Digit Revenue Growth

OOH Sector Achieves Double-Digit Revenue Growth

Australia’s out-of-home (OOH) industry has reported a net media revenue of $60.8 million for the month of April – an increase of 10.8 per cent for the same month last year – according to the latest figures from the Outdoor Media Association.

Digital OOH net media revenue made up 44.1 per cent of total net media revenue – up from
36.6 per cent from April 2016.

Here are the category figures April 2017**:

  • Roadside billboards (over and under 25 square metres) – $24.6 million
  • Roadside other (street furniture, bus/tram externals, small format) – $16.0 million
  • Transport (including airports, bus internals and train stations) – $8.6 million
  • Retail, lifestyle and other^ – $11.7 million

The comparative year-on-year media revenue data reflects adjustments made by members in December 2016, where media revenue was reallocated between month reporting periods. As this is a reallocation between months, the total revenue reported in 2016 has not changed.

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries, and
medical centres.
** Figures may not add to total due to rounding.