oOh! Media Rolls Out Digital Strategy In New Zealand

Outdoor media company oOh!media has announced it will increase its network of retail digital assets across New Zealand this year after securing long term contracts across key shopping centres.

The company has already started upgrading its inventory to state of the art 70 inch digital screens, which adds to its network advertising panels across 25 shopping centres in New Zealand.

The focus on further digitising its inventory follows on from the extension of its contract to exclusively market digital and static ShopaLites within all AMP Capital retail centres across New Zealand.

oOh! CEO, Brendon Cook, said AMP Capital’s centre locations are world class, including Botany Town Centre, Auckland which alone had an annual foot fall traffic of more than eight million.

“Having extended these centres and secured additional centres recently, including Silverdale Shopping Centre, Whangaparaoa Plaza and Wainuiomata Shopping Centre, we are now focusing on expanding our digital network as part of our wider digital strategy,” Cook said.

“oOh! is a market leader in digital signage across New Zealand and Australia having introduced digital to OOH over seven years ago and we will continue to introduce many exciting and innovative advertising solutions with AMP Capital and other retail centres moving forward.

“Through our digital network and proprietary content management system, ARGLYE, we are giving advertisers the ability to more effectively engage consumers and wow shoppers with unmissable integrated retail campaigns.

“Our digital network will also help advertisers communicate beyond the panel and onto their smartphone using NFC and QR codes and can also schedule advertising messages according to the time of day or the climate.”

On the contract extension, head of brand and retail solutions at AMP Capital Shopping Centres, Lisa King said: “oOh! Media are leaders in their field, and with their proven experience, market understanding and digital capabilities, it was a confident decision for us to extend our long term relationship.”

oOh! continues to be New Zealand’s leading provider of retail media solutions with a network spanning close to three quarters of the country’s main shopping centres, including 500 ShopaLites that provide advertisers with the opportunity to impact close to three million shopper engagements per fortnight.

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