oOh! Innovation Wins Competitive Long Term Contract With Cairns Airport

oOh! Innovation Wins Competitive Long Term Contract With Cairns Airport
SHARE
THIS



oOh!media is excited to announce it has secured long term rights to Cairns Airport advertising in a win for its leadership in airport advertising innovation.

The agreement extends oOh!’s existing rights over advertising of the Domestic and International terminals and adds management of the airport’s external and digital assets to oOh!’s Fly business.

oOh! has developed a customised content platform for the terminals that will display a mix of advertising, passenger and flight information, as well as ambient content that will enhance passenger engagement and experience.

In a first for oOh!’s Fly business, the customised content will be designed to feel unique to Cairns Airport and add to the terminals’ sense of place.

Fiona Ward, general manager – commercial for Cairns Airport, said that oOh! had a strong track record in airport advertising and demonstrated a deep understanding of the environment.

“In consolidating the rights to our advertising assets, we were looking for a partner who could offer a rich experience to our customers across all of our assets,” Ward said.

“oOh! is a recognised industry leader in airport advertising and has shown that it not only understands how to engage with passengers, but also brings a level of innovation to the airport environment that is aligned with our vision for the future of Cairns Airport.

“We are particularly proud to be working with oOh! to expand the sense of place passengers experience in our terminal through displaying spectacular footage of the Great Barrier Reef and Tropical North Queensland’s other natural attractions.

“This stunning footage is a result of Cairns Airport’s partnership with one of Australia’s premiere specialist filming companies, Biopixel.”

oOh! group director of fly, Robbie Dery, said that the contract win followed a competitive tender process and is an exciting opportunity for both oOh! and Cairns Airport.

“We are proud to bring oOh!’s extensive national content offering and our digital capability expertise to this extended relationship with one of Australia’s leading regional airports,” Dery said.

“We want to contribute to the Cairns terminals’ sense of place in a way by making passengers feel that they are at the gateway to the Great Barrier Reef as soon as they enter the terminals.

“The vision is to bring together a digitally enabled advertising suite that delivers a richer and significantly improved passenger experience. This is what consumers are demanding and advertisers are being attracted to,” he said.

oOh! will complete the transformation of Cairns Airport’s advertising suite, including digitising all internal signs, by the end of 2016.

Please login with linkedin to comment

cairns airport Guidelines

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]