OMA Campaign Reconnects Missing Loved Ones To Bring Them Safely Home

OMA Campaign Reconnects Missing Loved Ones To Bring Them Safely Home
SHARE
THIS



David John O’Reilly was last seen leaving his home on Thursday, 5 March 2015, informing a family member he would return. He didn’t. Concerned family members considered this behaviour out of character and reported him missing to New South Wales Police. O’Reilly was featured in the Outdoor Media Association’s (OMA) Out-of-Home (OOH) campaign, as part of the industry’s $1 million donation of free space to promote NMPW.

The details of O’Reilly’s disappearance were widely promoted and shared with the community and media outlets across New South Wales (NSW) as part of the 2016 National Missing Persons Week (NMPW) campaign, which aims to highlight the issues and impacts surrounding missing persons.

The OMA and its members have supported NMPW for the best part of a decade because it believes that Outdoor advertising is perfectly positioned to broadcast community awareness messages, as it’s located where people live, work and socialise. If people see something, they are more likely to say something. To date, the OOH industry has donated in excess of $2.9 million dollars in advertising space to assist in bringing attention to the 35,000 Australians who go missing each year.

And we are heartened because our campaigns get traction. On Friday, 12 August 2016, David O’Reilly was located safe and well, after Crime Stoppers received multiple calls from the community who reported seeing a man matching David’s description.

Last year, Ursula Barwick – the ‘face’ of the 2015 NSW campaign – also resulted in a significant new lead. Ursula was reported missing in 1987, after last being seen boarding a train to Sydney. Police had suspected she met with foul play until multiple calls to Crime Stoppers were received during the campaign which provided new, confirmed information about Ursula’s movements in the years after her disappearance. This has progressed the case which is still under investigation by NSW Police.

We know that OOH triggers action because it has an inherent ‘kick’ over other media: this increases engagement with targeted, receptive and alert audiences – audiences that are 2 times more alert and 2.5 times more likely to act*.

And act they did in the case of David and Ursula.

In this busy world of ours where we are driven by numbers and financial outcomes, it is wonderful to be reminded of our humanity and to be part of something bigger. Campaigns like NMPW prove to us that the more you give, the more you get. We are grateful to be involved in creating a better outcome for families across Australia with this small gesture of ours – to broadcast critical information about missing loved ones.

OMA members support over 160 other arts, sports, charity and community causes through the donation of free advertising space.

*Compared to screen time at home.

Latest News

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

Creative agency McCann has announced the appointment of Georgie Pownall as its new managing director for Melbourne. With over 20 years’ experience in marketing and advertising, Pownall (pictured above) joins McCann most recently from Publicis Mojo. She has also worked for several other agencies such as The Campaign Palace, DDB, Saatchi & Saatchi, and CHE. […]

ABC Accuses Murdoch Of Helping Oust Turnbull
  • Media

ABC Accuses Murdoch Of Helping Oust Turnbull

The ABC aired an explosive report during its 7 pm News last night, claiming News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull to oust him from parliament. According to ABC, Seven West Media CEO Kerry Stokes was told Murdoch Turnbull “had to go”, in the lead up to the Lib […]

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
  • Media

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales

Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP sales and client development to drive new business across the region. Jacobs has extensive experience working in Australia, joining Yahoo! from its London office in 2008 before moving to Publicis owned agency Zenith Optimedia as performance account director and then digital […]

Dendy Icon Promotes Sharon Strickland To CEO
  • Media

Dendy Icon Promotes Sharon Strickland To CEO

Cinema and film distribution group Dendy Icon has announced the promotion of Sharon Strickland to CEO. Strickland joined the company in 2010 from Hoyts as financial controller before being promoted to chief operating officer in 2014. She replaces Greg Hughes as CEO, who left Dendy Icon in November after 11 years at the group. Dendy […]

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]