Ogilvy Sydney Unveils Latest “Finger Lickin'” Work For KFC

Ogilvy Sydney Unveils Latest “Finger Lickin'” Work For KFC

The journey of KFC’s food and how it ends up ‘Finger Lickin’ Good®’ is celebrated in a new story-based campaign launched this week via Ogilvy Sydney.

B&T Magazine
Posted by B&T Magazine

Developed to give meaning to the ‘good’ in its famous tagline, the new campaign extends across a range of digital only executions including Youtube Masthead, TrueView long form, Bumper ads, Desktop and Mobile banners including Mi9 page takeover, digital radio (Spotify), Facebook, Instagram, Twitter, eDMs, in App message, SEO, and website landing page. 

A range of mini loop animated movies have also been created that each talk to 11 different ‘secrets’ about how KFC makes its food so ‘Finger Lickin’ Good®’.

“KFC has been in Australia for 50 years in 2018, and many consumers have forgotten or may not be aware of some of the great stories around its food. This campaign takes consumers on a journey to explain how KFC is created, in a beautiful and hand crafted way – the same way KFC treats its food,” explained Ogilvy Sydney’s creative head, Shaun Branagan.

“At KFC our food tastes Finger Lickin’ Good – not just because of the ‘Secret 11 Herbs & Spices’, but because of the way we prepare it. This campaign tells the full story from sourcing the highest quality Australian chicken, to our unique hand breading preparation and our small batch approach to cooking,” said Catherine Tan, chief marketing officer, KFC.

Creative credits

Agency: Ogilvy Sydney

Creative Head: Shaun Branagan

Creative Director/Copy Writer: Boris Garelja

Art Director: Sian Binder and Leisa Ilander

Senior Account Director: Carolina Briscoe

Senior Account Manager: Anna Michael

Agency Producer: Alison Chambers

Animation Company: Buck

Director: Buck

Creative Director: Gareth O’Brien

Executive Producer: Erica Ford

Art Director: Lucas Brooking

Music Production: Song Zu

Strategy: Donna Yan

Media agency: Mediacom

 

Client: KFC Australia

CMO: Catherine Tan

Marketing Director: Fatima Syed

Marketing Manager: Ben Simmons

Brand Manager: Belinda Thomson

The campaign will run until the end of October, with the launch supported by an Open Kitchen Event that was held on May 20 in more than 550 KFC stores across the country.